via press release:
CBS SPORTS’ COVERAGE OF U.S. OPEN TENNIS CHAMPIONSHIPS MEN’S FINAL VIEWED BY AN ESTIMATED 14.6 MILLION, UP 118%
CBS Sports’ Total U.S. Open Coverage Viewed by 55.8 Million, Up 24%
CBS Sports’ coverage of the 2009 U.S. OPEN TENNIS CHAMPIONSHIPS Men’s Final on Monday, Sept. 14, which saw Juan Martin del Potro defeat five-time defending champion Roger Federer in five sets, was seen in all-or-part by 14.6 million viewers (Persons 2+), according to Nielsen estimates.
This year’s 14.6 million viewers was an increase of 118% from last year’s estimated 6.7 million, which was also saw the Men’s Final played on Monday (Federer-Andy Murray).
Nielsen also estimates that 55.8 million total viewers (Persons 2+) watched all-or-part of CBS Sports’ U.S. Open Tennis Championships coverage over the two week period of broadcasts. The 55.8 million total viewers was an increase of 24% from last year’s 44.9 million.
Nielsen estimates are based on all viewers that watched all-or-part of CBS Sports’ U.S. Open coverage for at least six minutes.
* * * * *
This year’s Men’s Final also earned an average national household rating/share of 2.3/5, up 35% from last year’s 1.7/4, which saw Federer defeat Andy Murray in three sets.