MTV.com Web Traffic Spikes After Kanye West / Taylor Swift VMA Episode

Categories: Network TV Press Releases,TV Network Websites

Written By

September 16th, 2009

via press release:

5.5 Million Fans Visit MTV.com on September 14, 2009 for VMA Post-Show News, Photos & Video

1.3 Million Show-Related Mentions on Twitter Through Premiere

NEW YORK, Sept. 16 /PRNewswire/ -- One day after 2.7 million unique visitors gave MTV.com its best VMA premiere day in the site's history, 5.5 million people visited the site on Monday, September 14 to recap and experience more from the "2009 MTV Video Music Awards," tying MTV.com's second-place record for unique visitors, all-time. The site saw 53.4 million page views, marking the second-highest day overall for the site. 17.9 million video streams were watched across the site on Monday, a whopping 64% increase from the day after the "2008 MTV Video Music Awards" and the second highest stream total in MTV.com's history.

"On Sunday night, MTV and MTV.com were really at the center of the pop culture zeitgeist," said Kristin Frank, GM, MTV.com. "The Awards set high marks yet again this year both on-air and online, and we're really seeing some unprecedented growth for our multimedia content in 2009."

Additionally, through the "Twitter Visualization" tool used on-air by video blogger iJustine during the VMA pre-show on Sunday night, MTV, social media monitoring firm Radian6 and design agency Stamen tracked more than 1.3 million tweets created about the show by the end of the premiere airing of the show (11:30PM EDT). There were upwards of 1.75M tweets about the show by the end of the second airing (2:30AM EDT), and more than 2M total tweets as of midday on Monday, September 14.

"During MTV's VMAs, Twitter experienced three times our average volume of tweets, and twice as many as during the news surrounding Michael Jackson this past summer," said Chloe Sladden, director of media partnerships at Twitter. "The unique level of viewer engagement MTV was able to inspire during the VMAs was impressive. We think Twitter can be the way television becomes more interactive and MTV is showing us the way."

Fans can visit MTV's VMA Tweet Tracker (http://www.mtv.com/ontv/vma/2009/twitter.jhtml) and browse through the entire night, before and through Sunday night's show, from 7-11:30PM, see trends and what people were buzzing about on Twitter, down to individual tweets at any given moment.

MTV.com Success

4.5 million of the site's total 5.5 million unique visitors on Monday visited VMA-related content, making it the second-most trafficked day for VMA-specific pages to date. VMA clips and streams, which represented 15 million of the site's 17.9 million streams, saw a massive 94% increase vs. the day after the 2008 Awards. Throughout the day, 82% of total MTV.com visitors accessed some sort of VMA content, including show pages, flipbooks, video, and news.

  Notable statistics / details from 9/14/09
  --  Seven news stories relating to Kanye West and Taylor Swift all reached
      more than 100K page views each
  --  Full Fashion Recap photo flipbook received 350K unique users and more
      than 14 million page views on Monday
      --  "Backstage Moments" flipbook received 153K uniques and 3 million
          page views
      --  "Lady Gaga's 2009 VMA Looks" photos saw 118K uniques and 1.7
          million page views
  --  For video content, "VMA 2009: Most Talked-About Moments" was the most
      popular video playlist, with 5.7M streams
      --  "Taylor Swift Wins Best Female Video" was the top video of the day
          overall, generating 3.4 million streams
      --  "Michael Jackson Tribute" was second with 1.5M streams, and Lady
          Gaga's performance of "Paparazzi" saw 1.0M streams on Monday alone
  --  MTV's Buzzworthy blog saw its highest day in unique visitors on
      Monday, with 233K, while the MTV Newsroom blog drove 171K uniques,
      marking its highest total to date
  --  MTV Mobile saw Mobile Web page views increase by 100% vs. the day of
      and day after the 2008 Awards

  --  September 14, 2009 was the highest trafficked day for MTV Mobile Web
      since its launch, up 250% from average daily traffic

  About MTV
 
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