NBC primetime ratings results for September 15, 2009

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via NBC:

NBC PRIMETIME RATINGS RESULTS FOR SEPT. 15, 2009

UNIVERSAL CITY, Calif.  September 16, 2009  The following are NBC primetime ratings results for September 15.

From 8-10 p.m. ET, the season premiere of NBC’s “The Biggest Loser” averaged a 3.8/11 in adults 18-49 and 9.9 million viewers overall.  Versus “Loser’s” year-ago premiere results (3.2/9 in 18-49, 7.9 million viewers overall), last night’s debut is up 19 percent in 18-49 and up 24 percent in total viewers.

These are the highest 18-49 and total-viewer results for a “Biggest Loser” fall debut since the first cycle launched on Tuesday, Oct. 19, 2004 (4.1/10 in 18-49, 9.9 million viewers overall).

In the time period, “The Biggest Loser” is #1 among the major networks in adults 18-49 and all other key demographics.  From its first half-hour to its fourth, “Loser” increased its 18-49 rating by 31 percent (to a 4.2 from a 3.2) and its overall viewership by 20 percent or 1.7 million persons (10.5 million vs. 8.8 million).

From 10-11 p.m. ET, “The Jay Leno Show” averaged a 3.3 rating, 9 share in adults 18-49, a 4.1/10 in adults 25-54 and 10.7 million viewers overall.

“The Jay Leno Show” ranked #1 among the major networks in the time period in adults 18-49, #1 in adults 25-54 (the key demographic for late local news) and #1 in total viewers, plus most other key ratings categories.  Last night’s time-period competition included original programming on CBS (the “Big Brother” finale) and ABC (a Barbara Walters special on Patrick Swayze).

Versus Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” last night’s telecast was up substantially in adults 18-49 (3.3 vs. 1.4), adults 25-54 (4.1 vs. 1.8) and total viewers (10.7 million vs. 5.2 million).  Versus NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks, last night’s telecast was also up substantially in adults 18-49 (3.3 vs. 2.2), adults 25-54 (4.1 vs. 2.7) and total viewers (10.7 million vs. 6.9 million).

NBC is #1 among the major networks for the night in 18-49, adults 25-54, total viewers and all other key ratings categories.  NBC delivered its highest Tuesday 18-49 average since May 12, the night of the prior “Biggest Loser” finale.

Preliminary 18-49 averages for Tuesday night are: NBC, 3.7/10; CBS, 2.7/8; Fox, 1.7/5; ABC, 1.5/4; and CW, 1.1/3.  In overall total viewers, September 15 preliminary results are: NBC, 10.2 million; CBS, 9.3 million; ABC, 4.7 million; Fox, 4.3 million; CW, 2.1 million.

Note that all national ratings are “live plus same day” unless otherwise indicated.

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