| Scoreboard |  |
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|---|---|---|---|---|---|---|
| Rating: Adults 18-49 | 3.7/10 | 2.7/8 | 1.7/5 | 1.6/4 | 1.5/4 | 1.1/3 |
| Rating: Adults 18-34 | 3.0/9 | 2.1/7 | 1.7/5 | 1.6/5 | 1.2/4 | 1.4/4 |
| Total Viewers (million) | 10.16 | 9.26 | 4.29 | 3.72 | 4.67 | 2.12 |
Update 2: in the final numbers average viewers of the Jay Leno Show rose from 10.7 million to 11.1 million and from a 3.3/9 rating with adults 18-49 to a 3.4/9.
Update: Though in overall viewers, the first half hour of the Jay Leno Show (11.6 million viewers) built on the last half hour of The Biggest Loser (10.5 million), it didn't retain all of The Biggest Loser's 18-49 (4.2/11 for the last half hour of The Biggest Loser, 3.7/10 for the first half hour of Jay Leno). Last night also brought drops for the second half hour of The Jay Leno Show (3.0/8, 9.88M)
The second night of The Jay Leno Show fell from the stratosphere of the premiere numbers to 10.7 million viewers and a 3.3/9 adults 18-49 rating in its second outing. The show featured Tom Cruise and Michael Moore, among others.
8pm-9pm:
NBC: The Biggest Loser (3.5/11, 9.33M)
CBS: NCIS (R) (2.4/7, 11.99M)
FOX: More to Love (1.6/5, 3.83)
ABC: Shark Tank (R) (1.1/3, 3.61M)
CW: 90210 (1.2/4, 2.42M)
9p-10p:
NBC: The Biggest Loser (4.2/11, 10.41M)
CBS: Big Brother Season Finale (2.7/7, 7.93M)
FOX: More to Love (1.9/5, 4.76M)
ABC: Shaq Vs. (1.7/4, 4.34M)
CW: Melrose Place (1.0/3, 1.81M)
10p-11p:
NBC: The Jay Leno Show (3.3/9, 10.74M)
CBS: Big Brother Season Finale (3.0/8,7.88M)
ABC: Barbara Walters Special (1.8/5, 6.06M)
Big Brother is a consistent solid ratings player for CBS in the summer.
The Biggest Loser is a strong ratings player for NBC in the winter, spring and fall.
The night wasn't particularly surprising. And yes, even the Leno drops were expected. Everyone knew the show would premiere big. What the ride to ~5 million viewers and a 1.5 in the demo looks like remains to be seen. For now, there is still nowhere to go but down, and that is expected.
On the other hand, the CW probably didn't expect Melrose Place to stink it up so bad.Even among its target demo of women 18-34, it lost to everything except Shaq Vs. The second episode of the CW’s 90210 (1.2/4) matched its premiere in adults 18-49 while Melrose Place (1.0/3) dropped -23% from last week’s series debut (1.3/3).
Definitions:
*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Not a big enough tumble in the demo, but a nice sized one in viewers. I think we continue to see a bit of erosion this week, with Thursday’s number being around 3.5 and Friday not-so-hot with well under 3.0 (which is due to Friday more than anything). And then next week he’ll average around 2.5.
And don’t come here saying that I didn’t tell you before.
By April, it will be 6M. Not that is bad, considering that a show like this is VERY cheap compared to scripted shows that got the same numbers on NBC. It’s a win-win for NBC nonetheless.
Good move on their part, but you can’t expect other people to follow the route of Jay Leno AND have the same ratings.
The JLS can sustain these numbers (6-7 M) because is Jay Leno.
Wow not too bad actually, especially with the strong 25-54 demo. I’m actually genuinely surprised the show didn’t fall even more – a 4+ in the 25-54 is pretty good all things considered.
And the Biggest Loser did really well too! It was definitely a tear-jerker, that’s for sure!
Well I think that a drop off was expected. But let’s be honest Jay Leno is still doing well. It’s up over the season premiere of Law and Order which was broadcast on the same day last year. I believe it may have increased its numbers on the last half hour of ‘Biggest Loser.’ I know a lot of people here are hoping that NBC made a huge blunder and Jay Leno will be a bomb, but I don’t think it will be. Obviously once the regular scripted shows on other networks begin there original runs it will cut into Jay and he’ll probably fall off some more, but I don’t think it will be a bomb and I have a feeling Jay Leno will actually do better than some of the scripted shows that NBC had on in that hour last season. Also, I think NBC is correct that Jay will even things out once the scripted shows go into reruns. Scripted dramas are not doing well at all. All in all, NBC might have the last laugh.
10.7 is more than enough, hell 5-6 would be enough, 1.5 in the demo, especially since he had Michael Moore on, by far the least popular guys among republicans, – a considerable part of Jay’s crowd.
Man, that’s even more harsh than the overnight ratings indicated. 41%? Should be interesting to see how it holds up tonight with the America’s Got Talent finale, which should be big (And then how it holds up Thursday with Community, which won’t be big at all).
The fact that The Biggest Loser has become NBC’s biggest hit (Among viewers) is so damn perplexing, though.
It was expected, 10 mil is probably still better than anything NBC would have regularly in that spot
And I must say my favorite moment of the show was the dig at Conan, lol. Jay went to a couple’s house to help them with their chores before 10pm, and their baby was scared and would cry at the sight of Conan O’Brien
^^ OH YEAH!
I was kinda surprised by that!
OK, WHERE ARE 90210′S AND MELROSE PLACES NUMBERS? I HOPE JAY LENO ISNT THE HEADER EVERY DAY OF THE WEEK CUZ FRANKLY MOST PEOPLE DONT REALLY CARE ABOUT HIM OR THAT SHOW, ITS STILL A TALK SHOW
Let’s be honest: if Leno can hold a consistent 2.2-2.5 in the 18-49 demo with occasional spikes or dips, NBC can declare this a success.
Outlander, at a 2.2-2.5 18-49 rating NBC would be doing better than its 10pm hour last season (minus ER), and they’d be partying in the hallways.
They’re likely money ahead at a 1.5 demo rating.
How is losing 8 million viewers in one day while still not facing any competition a good thing?
The ratings will continue to drop like Conan’s did (people are tuning in now just to see what the fuss was about) PLUS CBS and ABC will start their seasons what next week. In two months Jay will be lucky to see 3.5 million total viewer per night
Leno is still doing good, but expect less than 8m by Friday.
If anyone was interested, Jay Leno got 1.5 million viewers in Canada on Monday.
Wow to biggest looser! That is great numbers and usually the series climbs week after week. NBC still has to be very happy with Leno’s numbers. Even if its a drop, its still more than they prob anticipated it premiering with. And with big numbers like that the local affliates have to be very happy with the move.
Ryan–As for Melrose Place and 90210 I read on another site that the overnights for them were pretty bad and worse than last week. I won’t post the numbers I saw on another site and we’ll just have to wait until they are posted here.
I’ve updated the post with some “half hour information” as it pertains to the last half hour of The Biggest Loser and The Jay Leno show…will now work on getting all the rest of the shows in there…:-)
melrose is dead.8 p.m.
CBS: “NCIS” rerun (12 million viewers, 7.7/13 households)
NBC: “The Biggest Loser” season premiere (9.3 million, 6.0/10)
FOX: “More to Love” finale (3.8 million, 2.5/4)
ABC: “Shark Tank” rerun (3.6 million, 2.4/4)
The CW: “90210″ (2.4 million, 1.7/3)
18-49 leader: “The Biggest Loser” (3.5)
9 p.m.
NBC: “The Biggest Loser” premiere (10.4 million, 6.5/10)
CBS: “Big Brother 11″ finale (7.9 million, 4.9/8)
FOX: “More to Love” finale (4.8 million, 3.0/5)
ABC: “Shaq Vs.” (4.3 million, 2.8/4)
The CW: “Melrose Place” (1.8 million, 1.4/2)
18-49 leader: “The Biggest Loser” (4.1)
10 p.m.
NBC: “The Jay Leno Show” (10.7 million, 6.9/12)
CBS: “Big Brother 11″ finale (7.9 million, 4.8/8)
ABC: “Barbara Walters Special – Patrick Swayze: Last Dance” (6.1 million, 4.3/7)
90210 18-49 demo rating flat at 1.2, Melrose Place 18-49 demo rating down 23% to a 1.0.
Among Women 18-34, 90210 went from a 2.6 to a 2.3. Ooof! And Melrose Place went from a 2.5 to a 1.75. Double Oof!
Melrose Place beat only Shaq vs. among Women 18-34 in its hour.
Whoa…CW is dying already, and September isn’t even over yet!