Update 2: in the final numbers average viewers of the Jay Leno Show rose from 10.7 million to 11.1 million and from a 3.3/9 rating with adults 18-49 to a 3.4/9.
Update: Though in overall viewers, the first half hour of the Jay Leno Show (11.6 million viewers) built on the last half hour of The Biggest Loser (10.5 million), it didn’t retain all of The Biggest Loser’s 18-49 (4.2/11 for the last half hour of The Biggest Loser, 3.7/10 for the first half hour of Jay Leno). Last night also brought drops for the second half hour of The Jay Leno Show (3.0/8, 9.88M)
The second night of The Jay Leno Show fell from the stratosphere of the premiere numbers to 10.7 million viewers and a 3.3/9 adults 18-49 rating in its second outing. The show featured Tom Cruise and Michael Moore, among others.
NBC: The Biggest Loser (3.5/11, 9.33M)
CBS: NCIS (R) (2.4/7, 11.99M)
FOX: More to Love (1.6/5, 3.83)
ABC: Shark Tank (R) (1.1/3, 3.61M)
CW: 90210 (1.2/4, 2.42M)
NBC: The Biggest Loser (4.2/11, 10.41M)
CBS: Big Brother Season Finale (2.7/7, 7.93M)
FOX: More to Love (1.9/5, 4.76M)
ABC: Shaq Vs. (1.7/4, 4.34M)
CW: Melrose Place (1.0/3, 1.81M)
NBC: The Jay Leno Show (3.3/9, 10.74M)
CBS: Big Brother Season Finale (3.0/8,7.88M)
ABC: Barbara Walters Special (1.8/5, 6.06M)
Big Brother is a consistent solid ratings player for CBS in the summer.
The Biggest Loser is a strong ratings player for NBC in the winter, spring and fall.
The night wasn’t particularly surprising. And yes, even the Leno drops were expected. Everyone knew the show would premiere big. What the ride to ~5 million viewers and a 1.5 in the demo looks like remains to be seen. For now, there is still nowhere to go but down, and that is expected.
On the other hand, the CW probably didn’t expect Melrose Place to stink it up so bad.Even among its target demo of women 18-34, it lost to everything except Shaq Vs. The second episode of the CW’s 90210 (1.2/4) matched its premiere in adults 18-49 while Melrose Place (1.0/3) dropped -23% from last week’s series debut (1.3/3).
*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.