CW viewers remain under the vampire’s spell

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THE VAMPIRE DIARIES

via CW press release:

CW VIEWERS REMAIN UNDER THE VAMPIRE’S SPELL

VAMPIRE DIARIES and SUPERNATURAL Post CW’s Second Best Thursday Ever

with Young Women

VAMPIRE DIARIES Ranks Second in Hour with Women 18-34, Beating Fox and NBC;

Wins Hour with Women 12-34 and Teen Demos;

VAMPIRE DIARIES Ranks as Thursdays #1 Show Again with Female Teens

VAMPIRE DIARIES Improves The Time Period Versus Year Ago in Key Demos;

SUPERNATURAL Also Builds in Key Demos in Season Five

September 18, 2009 (Burbank, CA) –  Against a slew of competitive premieres, The CW delivered another solid Thursday night with its combination of THE VAMPIRE DIARIES and SUPERNATURAL delivering the network’s second best Thursday EVER with women 18-34 (2.2/7), behind only last week, according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 17, 2009.  The CW retained 92% of last Thursday’s premiere ratings in its target demo of women 18-34.

The CW’s new series THE VAMPIRE DIARIES ranked a strong second in the 8pm hour among target women 18-34 (2.6/8), behind only CBS and beating Fox’s “Bones” and NBC’s comedies.  VAMPIRE DIARIES did especially well with younger viewers, winning the hour with women 12-34 (2.8/10), female teens (3.4/13), teens (2.2/9).  Based on the preliminary ratings, VAMPIRE DIARIES is Thursdays #1 show with female teens again this week.

VAMPIRE DIARIES has improved the time period by 73% in women 18-34 and 38% in women 18-49 (2.2/7) compared to the second telecast of SMALLVILLE a year ago.  VAMPIRE DIARIES is flat with Smallville last year in adults 18-34 (1.7/6).  VAMPIRE DIARIES matched The CW’s second best women 18-34 ratings in the time period ever, holding 84% of its premiere ratings from a week ago.

At 9:00, SUPERNATURAL held 100% of its women 18-34 (1.7/5) premiere audience, matching the show’s best performance in the demo since Jan. 2009.  In adults 18-34, SUPERNATURAL held 93% of its week ago premiere audience.

Now in its fifth season, SUPERNATURAL continues to build, improving over its year ago performance by +18% in adults 18-34 (1.3/4), 55% in women 18-34 (1.7/5), +17% in women 18-49 (1.4/4).  The combination of VAMPIRE DIARIES and SUPERNATURAL have improved The CW’s Thursday performance versus a year ago by 47% in women 18-34 (2.2/7) and 6% in women 18-49 (1.8/5).

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