via CW press release:
CW VIEWERS REMAIN UNDER THE VAMPIRE’S SPELL
Vampire Diaries and SUPERNATURAL Post CW’s Second Best Thursday Ever
with Young Women
Vampire Diaries Ranks Second in Hour with Women 18-34, Beating Fox and NBC;
Wins Hour with Women 12-34 and Teen Demos;
Vampire Diaries Ranks as Thursdays #1 Show Again with Female Teens
Vampire Diaries Improves The Time Period Versus Year Ago in Key Demos;
SUPERNATURAL Also Builds in Key Demos in Season Five
September 18, 2009 (Burbank, CA) – Against a slew of competitive premieres, The CW delivered another solid Thursday night with its combination of THE Vampire Diaries and SUPERNATURAL delivering the network’s second best Thursday EVER with women 18-34 (2.2/7), behind only last week, according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 17, 2009. The CW retained 92% of last Thursday’s premiere ratings in its target demo of women 18-34.
The CW’s new series THE Vampire Diaries ranked a strong second in the 8pm hour among target women 18-34 (2.6/8), behind only CBS and beating Fox’s “Bones” and NBC’s comedies. Vampire Diaries did especially well with younger viewers, winning the hour with women 12-34 (2.8/10), female teens (3.4/13), teens (2.2/9). Based on the preliminary ratings, Vampire Diaries is Thursdays #1 show with female teens again this week.
Vampire Diaries has improved the time period by 73% in women 18-34 and 38% in women 18-49 (2.2/7) compared to the second telecast of Smallville a year ago. Vampire Diaries is flat with Smallville last year in adults 18-34 (1.7/6). Vampire Diaries matched The CW’s second best women 18-34 ratings in the time period ever, holding 84% of its premiere ratings from a week ago.
At 9:00, SUPERNATURAL held 100% of its women 18-34 (1.7/5) premiere audience, matching the show’s best performance in the demo since Jan. 2009. In adults 18-34, SUPERNATURAL held 93% of its week ago premiere audience.
Now in its fifth season, SUPERNATURAL continues to build, improving over its year ago performance by +18% in adults 18-34 (1.3/4), 55% in women 18-34 (1.7/5), +17% in women 18-49 (1.4/4). The combination of Vampire Diaries and SUPERNATURAL have improved The CW's Thursday performance versus a year ago by 47% in women 18-34 (2.2/7) and 6% in women 18-49 (1.8/5).
Where is the press release for the beautiful life? LOL
Lets see, it took The CW three weeks to renew 90210 for a full season last year, lets see how long until they renew The Vampire Diaries.
Is this just spin or is it actually goods news for the CW?
“Is this just spin or is it actually goods news for the CW?”
Compared to other CW shows it’s doing well, we’ll just have to see how it looks when it completely levels out.
This is total spin. The whole focus of the release is on the Woman 18-34 demo. Of course, The VD did better with women over last year’s Smallville. Notice how they didn’t focus on the fact that overall viewership fell for the show – and the night – over last week by about 25%. They need to spin this angle for Dawn O. to keep her job.
Is the writing on the wall for Smallville?
By the way, how does these numbers for this vampire series compare to “True Blood”?
WHERE ARE YOU WB TAKE BACK YOU CHANNEL
I’ve watched two eps so far for the Vampire Diaries. I have to say, I don’t get the fuss if there really is any. These characters are all so generic. Guess I’m spoiled by Joss Whedon’s monsterverse
Well, if you think about it, the first two episodes of Buffy really aren’t the greatest either. Just give this show a chance. That’s what i’m doing at least.