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UPDATED Early Ratings Thursday: Leno Slips on Night 4, Community Strong, SNL, Parks Weak

Categories: TV Ratings

Written By

September 18th, 2009

Jay-Leno-September-14-2009

Full ratings results have now been posted. Click here to see them.

The Jay Leno Show slipped a bit on Thursday night in the preliminary metered market numbers to a 6.4 rating / 11 share, compared to Wednesday's (9.2/16), Tuesday's (8.0/14), and Monday's metered market results (12.1/19).

However, The Jay Leno Show was above the 4.9/8 generated last night by the premiere of Community, so it looks like people tuned into Jay, not the other way around.

These results are preliminary and don't include the important adult demographic ratings, but do give an idea of the night's trend.

I will have the fast affiliate results posted for the entire night as soon as they are available.

Here are the NBC fast affiliate results directly from NBC, other data to be posted in the regular post when it arrives:

Thursday Results:

  • From 8-8:30 p.m. ET, NBC’s “Saturday Night Live Weekend Update Thursday” averaged a 2.0/7 in adults 18-49 and 5.7 million viewers overall.  “Saturday Night Live Weekend Update Thursday” matched NBC’s highest non-sports 18-49 rating in the slot since April 30 and attracted NBC’s biggest non-sports overall audience in the time period since April. 9.
  • From 8:30-9 p.m. ET, the second season premiere of “Parks and Recreation” delivered a 2.1/6 in adults 18-49 and 5.0 million viewers overall, improving on its 18-49 lead-in from “Saturday Night Live Weekend Update Thursday” by 5 percent in adults 18-49 and 18 percent in adults 18-34 (2.0 vs. 1.7).
  • From 9-9:30 p.m. ET, the sixth season premiere of “The Office” averaged a 4.0/11 in adults 18-49 and 8.1 million viewers overall, making “The Office” the #1 telecast of the night in 18-49.  In the time period, “The Office” was #1 among the major networks in every key demographic.
  • From 9:30-10 p.m. ET, the series premiere of “Community” delivered a 3.7/10 in adults 18-49 and 7.7 million viewers overall, retaining 93 percent of its 18-49 lead-in from “The Office.”  That’s NBC’s highest retention to date of an original “Office” lead-in with regular-schedule programming in this time period, excluding last year's "Saturday Night Live" specials.
  • Community” scored NBC’s highest non-sports 18-49 rating and biggest non-sports overall audience in the time period since April 2, the night of the “ER” finale.  “Community” won the time period in adults, men and women 18-34; adults, men and women 18-49; and adults and women 25-54.
  • From 10-11 p.m. ET, “The Jay Leno Show” averaged a 2.7 rating, 8 share in adults 18-49, a 3.3/9 in adults 25-54 and 8.5 million viewers overall.
  • “The Jay Leno Show” ranked #1 among the major networks in the time period in adults 18-49, #1 in adults 25-54 (the key demographic for late local news) and #2 in total viewers.  Last night’s time-period competition included CBS’s “Mentalist” encore and ABC’s “Private Practice” rebroadcast.
  • “The Jay Leno Show” delivered NBC’s highest non-sports 18-49 rating in the time period since April 9 and biggest non-sports overall audience since April 16.
  • Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” last night’s telecast was up substantially in adults 18-49 (2.7 vs. 1.4), adults 25-54 (3.3 vs. 1.8) and total viewers (8.5 million vs. 5.1 million).  Versus NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks, last night’s telecast was also up substantially in adults 18-49 (2.7 vs. 2.2), adults 25-54 (3.3 vs. 2.7) and total viewers (8.5 million vs. 6.9 million).
  • NBC is #1 among the major networks for the night in adults, men and women 18-34 and men 18-49 (tie).

NOTE: All national ratings are "live plus same day" unless otherwise indicated.  Metered-market household ratings are "live only."

Here is the CW fast affiliate information directly from them.

Vampire Diaries ranked second in the hour beating FOX's Bones and NBC's comedies among women 18-34 (2.6/8), behind only CBS.

Vampire Diaries also ranked #1 in the hour among women 12-34 (2.8/10), female teens (3.4/13), teens (2.2/7). Looking like VAMPIRE is Thursdays #1 show with female teens again this week.

Considering all of the original competition it faced this week, VAMPIRE held a good chunk of its premiere audience in our target women 18-34, retaining 84% from week to week. And better than 75% retention in all other demos.

VAMPIRE has improved the time period vs. a year ago (2nd episode of Smallville) by 73% in women 18-34 and 38% in women 18-49 (2.2/7). VAMPIRE is flat with Smallville last year in adults 18-34 (1.7/6) and is only off 10% in total viewers (3.8mil).

SUPERNATURAL has GROWN its ratings vs. last year: up +18% in adults 18-34 (1.3/4), 55% in women 18-34 (1.7/5), +17% in women 18-49 (1.4/4).

VAMPIRE and SUPERNATURAL have improved The CW's Thursday vs. a year ago by 47% in women 18-34 (2.2/7) and 6% in women 18-49 (1.8/5).

BY FULL HOUR
8-9 A18-34 W18-34 A18-49
CW 1.7/6 2.6/8 1.6/5
CBS 2.3/8 2.9/9 3.5/11
ABC 1.0/4 1.6/5 1.2/4
NBC 2.0/7 2.1/7 2.1/6
FOX 2.3/8 2.5/8 3.0/9

9-10 A18-34 W18-34 A18-49
CW 1.3/4 1.7/5 1.2/3
CBS 1.2/4 1.4/4 2.0/6
ABC 1.4/4 2.2/6 1.7/5
NBC 4.3/13 4.6/13 3.8/11
FOX 2.2/7 2.1/6 2.9/8

(112) Comments - Add Yours!

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  1. Ryan

    Lately I’ve been falling asleep watching the jay leno show, but at least the tv is left on to give him the ratings =P

  2. Anonymous

    Wow, I *AM* surprised that Leno INCREASED from his lead-in….that’s kind of impressive. At the very least, it would likely give NBC a tiny bit of comfort that Jay isn’t totally dependent on his lead-in, and people will flip the channel to watch HIM.

  3. Since NBC’s comedy lineup is usually stronger in the demos than viewers, it’ll be interesting to see if demo viewers tuned in or out for Leno.

  4. ryan

    i dont really care about JLS

  5. Elyk

    Who cares at this point? Why keep telling us about Leno? Or do you have a man crush Robert?

  6. HeroesforGhosts

    Wow, that’s better numbers than I thought Community would get. Good for them.

  7. Chuck Tranberg

    Actually it’s still pretty much a win for Leno, and maybe the most telling night of the week. Monday was big because of its much anticipated debut. Tuesday was still big with “Biggest Loser” as lead in. Wednesday was big with a lead in from “America’s Got Talent.” But now on Thursday we had the regular NBC prime time schedule. Season premieres of “The Office” and the premiere of “Community.” Leno was up 31% over the combination of “Office” and “Community.” Meanwhile NBC was up 35% for that date compared to a year ago. So far as NBC is concerned, I think they still have to be happy with Leno. Of course with the scripted series returning next week, it will be tougher, but if Leno continues with respectable numbers it will be big for the future of television.

  8. Anonymous

    Whether you folks like it or not, TJLS *is* important and worth talking about – it’s a new TV experiment which could possibly affect primetime viewing as we know it.

    You folks seem to be bitter that the show hasn’t flopped right out of the gate….sorry!

  9. Hudson

    A 4.9/8 is good for a show like Community right? I hope so, I enjoyed it quite a bit.

  10. Lester's Fan

    Why talk about Leno? He’s on 5 nights a week, so there’s rating news about his show 5 times a week! :)

  11. Chuck Tranberg

    Anonymous–they would rather have non-stop talk about “Chuck” which is what I recall from last season.

  12. Chuck Tranberg

    Hudson–I agree that is good for “Community”. Why? because it kept the audience that “The Office” had; where “30 Rock” often lost parts of that audience. But the real test will be how it does next week.

  13. Paul

    Tar, in the early metered market ratings Vampire diaries slid 28% to a 2.1, while supernatural was steady with a 2.0

  14. Shea

    I heard a lot of bad Word of mouth from Community…I thought the pilot was ok and will continue to give it a shot but it doesn’t look that promising. I hope I am wrong. I have loved nearly all of NBC’s thursday night comedies.

    Office & Parks were great last night. Fringe was mindblowing. Fringe is the example of how you start an AMAZING second season.

  15. chuckie

    CHUCK, CHUCK, CHUCK. It’s all about CHUCK.
    Everything should be about CHUCK.

    Signed,

    Annoying CHUCK Fan

  16. NBC Fast affiliate results now have been edited into this post.

  17. Good for Community. Not so good for Parks. For NBC’s sake I hope that Community is able to hold up when it is moved to 8 so it can boost Parks.

    And it looks like I’m a genius again. ;) I said 2.8 for Leno on Thursday and if things go the way they have been, it should be 2.8 in the finals.

  18. ryan

    anyone know the CW’s ratings? im curious about The Vampire Diaries

  19. Julia = Genius!

  20. cool

    I love how NBC doesn’t want to use the word repeat….

    CBS’s “Mentalist” encore and ABC’s “Private Practice” rebroadcast.

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