FOX wins Thursday night with scripted programming with adults 18-49 for the first time in 17 years with!

This is not an official press release, but here are the ratings notes from FOX (worth it for the “Martin” reference alone!):

For the first time ever FOX’s Thursday Premiere night outperformed NBC’s Thursday Premiere night among Adults 18-49.

FOX delivered its highest rated Thursday night with an entire lineup of scripted programming in over three years among Adults 18-49 (since 5/18/06 with That ’70s Show/That ‘70s Show/The OC) and in 12 and a half years in Total Viewers (since 1/30/97 with Martin/Living Single/New York Undercover.)

FOX won the night among Adults 18-49 and Adults 25-54 and ranked No. 2 in Adults 18-34 and Teens.

Last night was the first time in 17 years that FOX won a Thursday night among Adults 18-49 with an entire lineup of scripted programming (since 8/27/92 with Simpsons/Martin/Heights).


The season premiere of BONES posted a 3.0/9 among Adults 18-49 and matched its Thursday premiere last season in Adults 18-49 (3.0/8 on 1/22/09) and showed growth of +1% in Total Viewers (10.1 vs. 10.0 Mil.) In addition, BONES outperformed its Thursday average last season by +11% among Adults 18-49 (3.0/9 vs. 2.7/8), by +10% among Adults 18-34 (2.3/8 vs. 2.1/7) and by +7% among Total Viewers (10.1 vs. 9.4 Mil).

Compared to FOX’s Fall’08 time period performance with regular programming, BONES is up +76% among Adults 18-49 (3.0/9 vs. 1.7/5), +35% among Adults 18-34 (2.3/8 vs. 1.7/5) and +153% among Total Viewers (10.1 vs. 4.0 Mil). In the 8p hour, the season premiere of BONES significantly out-delivered NBC’s season premieres of SNL Update and Parks and Recreation by +43% among Adults 18-49 (3.0/9 vs. 2.1/6), +15% among Adults 18-34 (2.3/8 vs. 2.0/7)) and +91% among Total Viewers (10.1 vs. 5.3 Mil.).

BONES ranked No. 2 in the hour among Adults 18-49 and No. 1 in Adults 18-34 (tie).


The season premiere of FRINGE delivered a 2.9/8 among Adults 18-49 and ranked No. 2 in the 9p hour among Adults 18-49 and Adults 18-34 and No. 1 in Men 25-54.  In the 9p hour FRINGE outperformed the NBC premiere block of The Office and Community by +1% in Total Viewers (8.0 vs. 7.9 Mil.)

FRINGE showed substantial gains compared to FOX’s regular programming in the time period last Fall, increasing +53% among Adults 18-49 (2.9/8 vs. 1.9/5) and +86% among Adults 18-34 (8.0 vs. 4.3 Mil.)


ABC ran repeats of Grey’s Anatomy (1.5/4) and Private Practice (1.0/3).

On CBS, Survivor: Samoa (3.5/11) delivered the show’s lowest opener ever, dropping -22% from last fall’s Survivor: Gabon premiere episode (4.5/12 on 9/25/08) and -20% below last spring’s Survivor: Tocantins debut (4.4/13 on 2/12/09).  CSI (2.0/6) and The Mentalist (1.9/6) were repeats.

Following an SNL: Weekend Update In Primetime special (2.0/7) at 8p, the season two premiere of NBC comedy Parks & Recreation delivered a 2.1/6 at 830p, down -30% from its series launch last spring (3.0/9 on 4/9/09) and -34% from the series premiere of Kath & Kim in the time period last fall (3.2/9 on 10/9/08).  The Office (4.0/11) started the 09/10 season with its lowest rated premiere in over four years (since its series debut on 3/29/05 posted a 2.7/6), dropping -18% from its season opener last year (4.9/12 on 9/25/08).  At 930p, new series Community (3.7/10) fell -10% from 30 Rock’s 08/09 launch in the time period last fall (4.1/10 on 10/30/08), while at 10p, night four of The Jay Leno Show (2.7/8) posted its lowest rating to date, down -34% from its prior average this week (4.1/11).

The second episodes of the CW’s Vampire Diaries (1.6/5) and Supernatural (1.2/3) fell from their premieres last week, dropping -24% and -14%, respectively (2.1/7 & 1.4/4).

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