TV Ratings Thursday: Strong: Bones; Weak: Parks, Office, Survivor; Good Start: Community
With 3 of the 5 broadcast networks airing their regular fall lineups there were ups and downs. NBC can be cheered by the premiere of Community, but the return of Parks & Recreation and The Office were both well down from last season’s premieres, while Jay Leno slipped from Wednesday’s results. On Fox, Bones opened up over its premiere last season, a rare result, but Fringe was down. CBS’s Survivor: Samoa premiere was down sharply.
On the CW, Vampire Diaries was down from its premiere last week 24% to a 1.6 rating for adults 18-49 (from a 2.1), and 26% to a 1.7 rating for adults 18-34 (from a 2.3). That’s quite a drop in blood pressure. Supernatural fell 14% to a 1.2 rating for adults 18-49 (from a 1.4), and 13% to a 1.3 rating for adults 18-34 (from a 1.5).
Bones opened up 3% with a 3.0 rating for adults 18-49 vs. last season’s (9/10/08) 2.9/9, 8.908 million. Any increase in broadcast television is a rare event. Fringe was down 9% to a 2.9 rating for adults 18-49 vs. last season’s 2 hour premiere after House (9/9/08) 3.2/9, 9.047 million. Not a bad result in its new timeslot.
Survivor: Samoa opened down 22% to a 3.5 adults 18-49 rating vs. last season’s Gabon premiere (9/25/08) 4.5/11, 12.914 million.
NBC’s The Office started off down 18% with a 4.0 18-49 rating vs. (9/25/08) 4.9/11, 9.195 million. Parks & Recreation fared even worse, down 30% to a 2.1 18-49 rating vs. last season’s (4/9/09) 3.0/9, 6.77 million. The bright spot for the night was Community which held 93% of Office’s 18-49 audience to premiere with a 3.7 rating. The Jay Leno Show fell to a 2.7 adults 18-49 rating, down from the fast affiliate 3.0 18-49 rating on Wednesday.
Hourly show results below:
(A18-49 rating, viewers)
CBS: Survivor (3.5, 11.5 million)
FOX: Bones (3.0, 10.097 million)
NBC: Weekend Update (2.0, 5.7 million)
ABC: Grey’s Anatomy (R) (1.2, 4.309 million )
CW: Vampire Diaries (1.6, 3.8 million)
NBC: Parks & Recreation (2.1, 5 million)
NBC: The Office (4.0, 8.1 million)
FOX: Fringe (2.9, 7.978 million)
CBS: CSI (R) (2.0, 8.8 million )
ABC: Grey’s Anatomy (R) (1.7, 5.55 million)
CW: Supernatural (1.2, 2.800 million)
NBC: Community (3.7, 7.680 million)
NBC: The Jay Leno Show (2.7, 8.524 million)
CBS: The Mentalist (R) (1.9, 8.745 million )
ABC: Private Practice (R) (1.0, 3.43 million )
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.For more information see Numbers 101 and Numbers 102.