updated press release from CW based on final numbers:
CW VIEWERS REMAIN UNDER THE VAMPIRES’ SPELL
Vampire Diaries and SUPERNATURAL Post CW’s Second Best Thursday Ever
with Young WomenVampire Diaries Ranks Second in Hour with Women 18-34, Beating Fox and NBC;
Wins Hour with Women 12-34 and Teen Demos;
Vampire Diaries Ranks as Thursdays #1 Show Again with Female TeensVampire Diaries Improves The Time Period Versus Year Ago in Key Demos;
SUPERNATURAL Also Builds in Key Demos in Season FiveSeptember 18, 2009 (Burbank, CA) – Against a slew of competitive premieres, The CW delivered another solid Thursday night with its combination of THE Vampire Diaries and SUPERNATURAL delivering the network’s second best Thursday EVER with women 18-34 (2.2/7), behind only last week, according to Live Plus Same Day Nielsen ratings for Thursday, Sept. 17, 2009. The CW retained 92% of last Thursday’s premiere ratings in its target demo of women 18-34 and 89% in adults 18-34 (1.6/5).
The CW’s new series THE Vampire Diaries ranked a strong second in the 8pm hour among target women 18-34 (2.6/9-tie), behind only CBS. Vampire Diaries did especially well with younger viewers, winning the hour with women 12-34 (2.8/10), female teens (3.4/13), teens (2.3/9). Vampire Diaries was Thursdays #1 show (both broadcast and cable) with female teens for the second consecutive week.
Vampire Diaries improved the time period by 73% in women 18-34, 6% in adults 18-34 (1.8/6) and 44% in women 18-49 (2.3/7) compared to the second telecast of Smallville a year ago. Vampire Diaries matched The CW’s second best women 18-34 ratings in the time period ever, holding 84% of its premiere ratings from a week ago.
At 9:00, SUPERNATURAL held 100% of its women 18-34 (1.7/5) premiere audience, matching the show’s best performance in the demo since Jan. 2009. In adults 18-34, SUPERNATURAL held 93% of its week ago premiere audience.
Now in its fifth season, SUPERNATURAL continues to build, improving over its year ago performance by +18% in adults 18-34 (1.3/4), 55% in women 18-34 (1.7/5), +17% in women 18-49 (1.4/4). The combination of Vampire Diaries and SUPERNATURAL have improved The CW's Thursday performance versus a year ago by 47% in women 18-34 (2.2/7) and 6% in women 18-49 (1.8/5).
SPN and VD perfect combo
Well, I’m kinda amazed; most of these vampire shows are a crazy-quilt of rules and a reason to take the hottest young talent and expose sex-n-violence with a scarlet motif.
Angel was slow to build, but built it’s audience with characters you could love, doing things for each other you could admire. And rarely was it about vampires; vampirism was the reason he could survive the sacrifices to his friend, not the reason he did each-and-every-scene.
I saw the first episode, as a Buffy/Angel fan. The actress was staggeringly beautiful, like a daughter of Cordelia. And the (good) vampire (I guess) was charismatic, like a son of Angel. Kinda odd, really.
Problem is, the good-guy vamp, bad-guy-vamp idea is a little worn by now…isn’t it?
I love Supernatural it has just gotten better and better. I also really liked Vampire Diaries, kind of like a Dawson’s Creek but with vampires, what more could you ask.
Supernatural will forever and always remain my favorite show. however, I was VERY disappointed with TVD. I loved the books and the cw totally disregarded them. They shouldn’t be allowed to use the name. They made into Gossip Girl with fangs, which isn’t what TVD is all about. I’m not goint to be watching TVD anymore.
Awesome news for Supernatural. I want my sixth season!