VERSUS Revs Up Motorsports Coverage With Multi-Year NASCAR Deal
via press release:
VERSUS REVS UP ADDITIONAL MOTORSPORTS COVERAGE WITH MULTI-YEAR NASCAR DEAL
NEW YORK, N.Y. (September 18, 2009)—VERSUS today announced a multi-year deal with NASCAR to air a fast-paced, up-close HD look at the 12 drivers competing in NASCAR’s 10-race Chase for the Sprint Cup. The weekly, half-hour series titled Quest for the NASCAR Sprint Cup will air on VERSUS on Tuesday nights at 11 p.m. ET, beginning September 22, and will air each week until the conclusion of the 2009 NASCAR playoff season.
Quest for the NASCAR Sprint Cup, an adrenaline-filled show that offers motorsports fans stunning race footage with an intimate behind-the-scenes perspective, is a milestone in HD sports programming and was honored with a Sports Emmy® Award for “Outstanding Live Event Turnaround” in 2008. VERSUS and NASCAR will also partner on additional programming opportunities which will be announced when details become available.
“Just as we’re about to conclude our first year of IndyCar Series coverage, we look forward to the opportunity to extend our racing season through this new partnership with NASCAR,” said Marc Fein, Executive Vice President of Programming, Production and Business Operations for VERSUS. “VERSUS has become a top television destination for motorsports fans with our in-depth and all-encompassing coverage of the IndyCar Series and we are very excited to launch into a multi-year venture with NASCAR to showcase all the action and excitement surrounding their championship run.”
“We are delighted to partner with VERSUS on our Emmy-award winning Quest for the NASCAR Sprint Cup series,” said Jay Abraham, Chief Operating Officer of NASCAR Media Group. “With VERSUS being the fastest growing sports cable network in the country, this is one more way in which NASCAR can reach additional fans with the excitement of our playoffs, the Chase for the NASCAR Sprint Cup.”