I went into more detail about Variety's story on the subscription cable channels' plans for dealing with on-demand usage already, but I know we have a few True Blood Fans so I wanted to call this out separately:
The audience base for HBO's red-hot vampire drama "True Blood" offers a good illustration of how viewing is changing.
According to HBO, the series' sophomore season, which wrapped Sept. 13, averaged 12.4 million viewers per episode, when measured across various viewing platforms. But only 24% of those viewers came for the show's premiere 9 p.m. Sunday telecasts.
Some 37% of "True Blood's" true-blue fans caught reruns on HBO and its themed channels throughout the week, while 21% watched via DVR playback and 18% watched on the HBO on Demand platform. It's telling that the percentage of on-demand viewing climbed significantly from the show's first season, when it was 13%, while the rerun viewing dropped sharply, from 56% in season one.