ABC showing fewer commercials in premiere episodes of new series

Categories: TV Advertising

Written By

September 21st, 2009

Courtney-Cox-Cougar-Town-ABC-2

Looking for any edge it can get, ABC is cutting the number of commercials it would normally run in the first episodes of its new series such as "Cougar Town," "The Middle," "FlashForward" and "Eastwick." (For more on ABC's strategy, please see our story in today's Los Angeles Times.)

Gone will be the first commercial break, meaning one less opportunity for viewers to check out the competition (except, of course, for those rude viewers who don't wait for the commercials to channel surf).

"You hope the longer you keep them at the start of the show, the more likely they are to stick to it," said Jeff Bader, ABC Entertainment's executive vice president and scheduling guru.

via LA Times

 
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