Comcast targets Hulu with marketing blitz for Fancast

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fancast-logo

via Michael Learmonth at Advertising Age:

The company’s TV portal, Fancast, is launching a 13-week media blitz called “See It For Yourself,” including prime-time TV ads during the week CBS rolls out its fall schedule, starting tomorrow night during the premiere of “NCIS.”

The campaign is a full-frontal assault on Hulu, but targeted at a different viewer: harried moms who are aren’t watching TV online in big numbers and might have been turned off by Hulu’s campaign earlier this year, which had an insider-ish tone and “Dollhouse” star Eliza Dushku as a sexy alien.

lots more on AdAge.com

in the meanwhile, the interminable wait for these services to have iPhone apps continues…

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