Cartoon Network / Adult Swim highlights for week of September 14-20, 2009

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via Cartoon Network:


  • The Wednesday night premieres of Cartoon Network’s latest live-action alternative series BOBB’E SAYS (8 p.m.) and DUDE WHAT WOULD HAPPEN (8:30 p.m.) scored their best-to-date deliveries among boys 2-11, kids 6-11, boys 6-11 and kids 9-14.  As a result, overall Wednesday prime time kids 2-11 delivery rose by 10%, kids 6-11 delivery by 24% and kids 9-14 delivery by 26%.  Compared to the same time period last year, BOBB’E SAYS earned 21% delivery growth among boys 2-11, 33% growth among kids 6-11, 65% growth among boys 6-11, 61% growth among kids 9-14 and 114% growth among boys 9-14.
  • With ratings and delivery growing stronger each week since its premiere, DUDE WHAT WOULD HAPPEN proved an even bigger draw, charting 11% delivery growth among kids 2-11, 30% growth among boys 2-11, 53% growth among kids 6-11, 73% growth among boys 6-11, 86% growth among kids 9-14 and 116% growth among boys 9-14.
  • Cartoon Network continued to show solid prime time ratings and delivery gains across its target kids and boys demos last week.  Compared to the same time period in 2008, kids 2-11 average delivery (915,000) increased by 18% and average ratings (2.2) by 16%.  Kids 6-11 delivery (651,000) and ratings (2.7) both improved by 17%, while kids 9-14 delivery (471,000) rose by 8% and ratings (1.9) by 6%.  The network’s prime time performance was punctuated by an encore telecast of SCOOBY-DOO! THE MYSTERY BEGINS (Tuesday, 8 p.m.) which earned triple-digit ratings and delivery increases across all kids demos, between 116% and 145%.
  • Cartoon Network’s #1 original animated action-adventure series BEN 10: ALIEN FORCE (Friday, 8:30 p.m.) proved its ratings power once more with an all-new Season 3 episode that drew solid double-digit delivery and ratings gains across the board compared to last year.  The performance led the Friday night line-up to overall prime time delivery growth among kids 2-11 (15%) and 6-11 (4%).  The series itself advanced kids 2-11 delivery (1,084,000) by 48% and ratings (2.6) by 44%.  Similarly, kids 6-11 delivery (695,000) grew by 37% and ratings (2.8) by 33%.  And kids 9-14 delivery (442,000) jumped by 23% and ratings (1.8) by 20%.  Boys delivery was even more impressive—boys 2-11 delivery improved by 40%, boys 6-11 by 31% and boys 9-14 by 36%.


  • The legendary hit BBC comedy, THE OFFICE, made a big splash at its Adult Swim premiere last Friday night (Sept. 18, 12 a.m.), earning solid double-digit gains across young adult and young male audiences compared to the same time period last year.  Featuring original episodic lead-ins from series star and co-creator Ricky Gervais, THE OFFICE charted 39% delivery gains among adults 18-34, 16% gains among adults 18-24, 39% gains among men 18-34, 51% gains among men 18-24 and 44% gains among adults 18-49.
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