NBC Could Make $300 Million A Year If The Jay Leno Show Does A 1.5 Rating

Categories: Broadcast TV,Featured

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September 22nd, 2009

Jay-Leno-September-14-2009

I've written that my guess was that the long term ratings averages for The Jay Leno Show would probably equal or slightly exceed his average last fall on the Tonight Show (1.5 rating for adults 18-49), and now comes news that rating could earn NBC as much as $300 million a year.

With just a 1.5 rating, "The Jay Leno Show" could make $300 million a year for NBC -- and probably spark other networks to follow suit.

That was the judgment of WME head of nonscripted John Ferriter, speaking Tuesday on a Producers Caucus panel at the Beverly Hills Hotel.

via THR.com.

And in the theatre of the obvious, does Nikki Finke, of Deadline Hollywood Daily, really think a prediction that The Jay Leno Show would finish behind first run broadcast competition on Monday night was bold? Did it really warrant a TOLDJA!?

Was anyone predicting otherwise?

Watch this space when I reveal the outcome of my prediction on the sun rising tomorrow morning.  ;)

 
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