NBC Nightly News Wins 2008-9 Season

Categories: Network TV Press Releases

Written By

September 22nd, 2009

television

via press release:

"NBC NIGHTLY NEWS WITH BRIAN WILLIAMS" WINS THE 2008-09 SEASON IN ALL CATEGORIES

"NBC Nightly News" is The Only Evening News Broadcast to Add Total Viewers for the Season
'World News' and 'Evening News' Post Their Lowest-Ever Total Viewer Delivery For A Season

For the week of Sept. 14, "Nightly" Tops the Competition with a 717K Lead Over ABC

NEW YORK - September 22, 2009 - "NBC Nightly News with Brian Williams" was the most-watched evening news broadcast of the 2008-09 season, according to Nielsen Media Research data. For the season, "NBC Nightly News" averaged 8.609 million total viewers, a +10% advantage (+791,000) over ABC "World News'" 7.818 million, and +42% more (+2.556 million) than "CBS Evening News'" 6.053 million total viewers. "Nightly" increased its total viewer advantage over "World News" to +791,000 total viewers, versus a +340,000 lead during the 2007-08 season. "Nightly" had its best total viewer delivery and best total viewer advantage over "World News" since the 2005-06 season, and the best total viewer advantage over "Evening News" since the 1994-95 season. "Nightly" has now won 13 consecutive seasons in total viewers.

Versus the 2007-08 season, "Nightly" was the only newscast to show year-to-year growth. "Nightly" added +88,000 viewers this season, while "World News" dropped by -363,000 viewers and "Evening News" lost -103,000 viewers. Both ABC and CBS had their lowest-ever total viewer season deliveries since at least the start of the People Meters.

In homes for the 2008-09 season, "Nightly" averaged a 5.7 rating and a 12 share, +8% more than "World News'" 5.3/11 rating, and a +39% lead over "Evening News'" 4.1/8 rating. This is the 13th consecutive season win for "NBC Nightly News" in homes (including one tie).

Among the key demographic adults 25-54, "Nightly News" delivered a 2.1 rating for the season topping "World News'" 1.9 rating by +11%, and "Evening News'" 1.5 rating by +40%. "Nightly" beat ABC by +320,000 and CBS by +853,000 viewers in the key A25-54 demo for the season. This represents "Nightly's" 13th consecutive season win in rating adults 25-54 (including 1 tie) and its best adults 25-54 (000) advantage over both "World News" and "Evening News" since the 2002-03 season. "World News" had its lowest-ever rating adults 25-54 season delivery since at least the start of the People Meters.

"NBC Nightly News with Brian Williams" also won the week of September 14-20, 2009 delivering 8.152 million total viewers, +717,000 more than ABC "World News'" 7.435 million, and +2.929 million more than CBS "Evening News'" 5.223 million. CBS "Evening News" is based on a four-day average with Monday excluded. "Nightly" has now won 48 of the past 49 weeks.

Among the key demographic adults 25-54 for the week, "Nightly News" delivered a 1.9 rating, ahead of ABC's 1.7 rating and CBS' 1.2 rating. In homes, "Nightly News" won by increasing to a 5.5 rating and a 12 share. In second place, ABC drew a 5.0/10 rating, and CBS posted a 3.6/8 rating.

On its digital platforms, "NBC Nightly News with Brian Williams" continued its strong performance with more than 3.3 million online streams for the week ending September 19, 2009.

Bob Epstein is the executive producer of "NBC Nightly News with Brian Williams." Aurelia Grayson is the senior broadcast producer.

NBC News' home on the internet is www.msnbc.com. For more news and information about "Nightly News," go to www.nightly.msnbc.com.

 
© 2014 Tribune Digital Ventures