Sunday Night Football generated a lot of news this week. The September 20 Giants/Cowboys game was the most viewed SNF ever (24.8 million average viewers), and the most watched NFL primetime game in 12 years, but compared to regular 4pm Sunday games it wasn't that extraordinary.
Since almost all the TV ratings press is about primetime shows, I want to point out that the Sunday 4pm Eastern NFL "national" game(s) is very often the most viewed NFL game and TV show for the week during the NFL season.
For example, the 4pm game(s) on September 13 beat the September 20 SNF game in viewership, yet because of when the data comes out, the way it's reported (it's often the combination of several games ratings) and the bent of the TV media (we're guilty too), you'd almost never hear about it. I don't have a good historical record of Sunday NFL game ratings, but the Sept 13 4pm game wasn't unusual.
No question the NFL is the biggest thing on US TV, but it's not just about primetime.
Here are the top 10 sports shows for the week ending September 13, 2009.
|FOX NFL SUNDAY-NATIONAL-09/13/2009 (VARIOUS)||FOX||14.8||25,109|
|NBC NFL THURSDAY SPECIAL-09/10/2009 (PIT/TEN)||NBC||12.8||20,909|
|NBC SUNDAY NIGHT FOOTBALL-09/13/2009 (CHI/GB)||NBC||12.6||21,102|
|FOX NFL SUNDAY-REGIONAL-09/13/2009 (VARIOUS)||FOX||8.6||14,149|
|CBS NFL SINGLE-09/13/2009 (VARIOUS)||CBS||7.1||11,374|
|ABC COLLEGE FTBL GM-LATE-09/12/2009 (ND/UM)||ABC||5.2||8,391|
|CHEVY ROCK AND ROLL 400-09/12/2009||ABC||3.5||5,535|
|US OPEN TEN-SU-SEMI-09/13/2009||CBS||2.6||3,860|
|BMW GOLF CHAMPIONSHIP-SUN-09/13/2009||NBC||2.3||3,428|