CBS has its largest premiere week Tuesday audience since 1993; best demos since 2004

Categories: Network TV Press Releases

Written By

September 23rd, 2009

Mark-Harmon-Gibbs-NCIS

via CBS press release:

CBS HAS ITS LARGEST PREMIERE WEEK TUESDAY AUDIENCE SINCE 1993; HIGHEST RATED IN DEMOS SINCE 2004

CBS Wins Tuesday in Viewers and Key Demos with Double Digit Across-the-Board  Percentage Gains Over Last Year

ONLY CBS Is Up Versus Premiere Tuesday Last Year

The Seventh Season Premiere of "NCIS" Scores Its Largest Audience Ever and Highest Adult 18-49 and Adult 25-54 Ratings; No. 1 Show of the Night

The Series Premiere of "NCIS: Los Angeles" Posts Double Digit Time Period Percentage Gains Over Last Year's "The Mentalist" Premiere

The Series Premiere of "The Good Wife" Delivers Time Period's Largest Premiere Week Audience Since 2002

"Late Show" Doubles the Rating of "The Tonight Show" in Local Markets, Posting Its Highest Rated Tuesday Broadcast During Premiere Week Since 1996

"Late Late Show" Delivers It Highest Rated Premiere Week Tuesday Broadcast Since Craig Ferguson Became Host in 2005

CBS won the first Tuesday of the new season in viewers, adults 18-49 and adults 25-54 with double digit percentage gains in all key measures compared to last year, paced by all-time high ratings for NCIS, according to Nielsen preliminary live plus same day ratings for Sept. 22.

NCIS (P) won its time slot in households (12.0/19), viewers (20.00m), adults 25-54 (6.3/16) and adults 18-49 (4.6/13) at 8PM.  Compared to last year's season premiere, NCIS was up +6% in households (from 11.3/18), +19% in adults 25-54 (from 5.3/13), +28% in adults 18-49 (from 3.6/10) and added +1.99m viewers (from 18.01m, +11%).  These are series highs for NCIS in these measures.

At 9:00 PM, the series premiere of NCIS: LOS ANGELES was first in households (11.1/17), viewers (18.32m), adults 25-54 (5.9/14) and adults 18-49 (4.3/11).  Compared to the time period delivery in premiere week last year (THE Mentalist), NCIS: LOS ANGELES was up +12% in households (from 9.9/15), +18% in adults 25-54 (from 5.0/11), +23% in adults 18-49 (from 3.5/09) and added +2.68m viewers (from 15.64m, +17%).

At 10:00 PM, the series premiere of THE Good Wife (P) at 10PM was first in households (9.2/16), viewers (13.72m), adults 25-54 (4.4/11) and adults 18-49 (3.1/09).  Compared to premiere week Tuesday last year ("Without a Trace"), THE Good Wife was up +24% in households (from 7.4/12), +19% in adults 25-54 (from 3.7/09), +11% in adults 18-49 (from 2.8/07) and added +2.39m viewers (from 11.33m, +21%).  This is the time period's best premiere delivery in viewers since Oct. 2, 2002 ("Judging Amy").

For the night, CBS was first in households (10.8/17), viewers (17.35m), adults 25-54 (5.6/14) and adults 18-49 (4.0/11).  CBS won every half-hour in viewers, adults 25-54 and adults 18-49.  Year-to-year, CBS was up +16% in viewers, +21% in adults 18-49 and +19% in adults 25-54.

In late night, both Late Show and THE LATE Late Show continued to dominate in the metered markets.

LATE LATE SHOW with DAVID LETTERMAN, with guests former President Bill Clinton and LeBron James, averaged a 4.0/10 in the 56 metered markets, making this the highest rated LATE SHOW broadcast on a premiere week Tuesday since Sept. 17, 1996.  LATE SHOW doubled the delivery of "Tonight Show with Conan O'Brien" (2.0/05).

THE LATE LATE SHOW with CRAIG FERGUSON, with guests Reba McEntire and Dave Annable, earned 1.7/07 in the 56 metered markets, the highest rating for LATE LATE SHOW on a premiere Tuesday since Craig Ferguson became host in 2005.   LATE LATE SHOW beat "Late Night with Jimmy Fallon" by +0.6 rating points (1.7/07 vs. 1.1/04).

Updated Tuesday ratings will be available this afternoon.

 
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