Early TV Ratings Tuesday: Biggest Loser Sheds Ratings, Jay Leno Show Up vs. Monday

Categories: TV Ratings

Written By

September 23rd, 2009

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Full Tuesday ratings are now posted.

Two things to note:

The Biggest Loser was down about 20% in its adults 18-49 rating from its competition-light premiere last week (3.1 vs. 3.85).

The Jay Leno Show's 18-49 rating of 2.4 was down from last Tuesday's of 3.3, but up from Monday's (9/21) 1.8 rating. That result against heavily promoted premieres has got to worry the competition and cheer NBC.

Direct from NBC:

Tuesday Results:

  • From 8-10 p.m. ET, “The Biggest Loser” averaged a 3.1 rating, 8 share in adults 18-49 and 7.5 million viewers overall.
  • Versus “The Biggest Loser’s” results on the same night last year, last night's telecast was up 3% in 18-49 (3.1 vs. 3.0) and up 2% in total viewers (7.5 million vs. 7.4 million).
  • From its first half-hour to its fourth, "The Biggest Loser" increased its 18-49 rating by 30 percent (to a 3.5 from a 2.7) and its overall viewership by 24 percent or nearly 1.7 million persons (to 8.4 million from 6.8 million).
  • From 10-11 p.m. ET, “The Jay Leno Show” averaged a 2.4 rating, 7 share in adults 18-49; a 2.8/7 in adults 25-54 and 6.8 million viewers overall.
  • “The Jay Leno Show” ranked #3 among the major networks in the time period in adults 18-49, #3 in adults 25-54 (the key demographic for late local news) and #3 in total viewers. Last night’s time-period competition included CBS’s series premiere of “The Good Wife” and ABC’s series debut of “The Forgotten.”
  • "The Jay Leno Show" was #1 among the major networks in the time period among adults 18-34.
  • Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” last night’s telecast was up in adults 18-49 (2.4 vs. 1.4), adults 25-54 (2.8 vs. 1.8) and total viewers (6.8 million vs. 5.1 million). Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks are: in adults 18-49, 2.4 vs. 2.2; in adults 25-54, 2.8 vs. 2.7; and in total viewers, 6.8 million vs. 6.9 million).

In Late-Night Local People Meters Tuesday night:

  • Conan O'Brien (0.9/4 in 18-49 in local people meters) trailed CBS's Late Show (1.2/5, with guest former President Bill Clinton) in Nielsen's 24 local markets with People Meters. Conan out-rated Late Show in adults 18-34 (0.8/4 vs. 0.7/3).
  • At 12:35 a.m., Jimmy Fallon (0.7/4 in 18-49 in local people meters) topped CBS's LATE Late Show (0.6/4). Jimmy also defeated Ferguson in 18-34 (0.6/4 vs. 0.4/3).
  • Here is the early info directly from ABC:

    • Dancing with the Stars: Facing stiff competition during its telecast from 8-10pm (CBS = NCIS and NCIS: Los Angeles/NBC = 2-hour Biggest Loser /Fox = 2-hour Hell’s Kitchen), the second night of ABC’s 3-night Dancing with the Stars premiere event took second place to CBS’ NCIS block in Total Viewers (15.2 million) and Adults 18-49 (3.5/9). In fact from 8-10pm, DWTS outdrew its combined unscripted competition on NBC and Fox, surpassing Biggest Loser by 7.7 million viewers (7.5 million) and Hell’s Kitchen by 8.4 million viewers (6.8 million).
    • In Viewers and Adults 18-49, Dancing generated ABC’s biggest overall audience with regular programming in the 2-hour time period in nearly 2 years and its top Adult 18-49 number in 10 months – since 11/27/07 and 11/25/08, respectively.
    • The Forgotten: ABC’s series debut of The Forgotten earned second place in the 10pm hour among Total Viewers (9.5 million) and Adults 18-49 (2.5/7), finishing 2.7 million viewers ahead of NBC’s Jay Leno (6.8 million and 2.4/7).
    • The Forgotten produced the Net’s highest Adult 18-49 rating with a regular original series telecast in the hour since January 2006 – since 1/24/06. It was the Net’s biggest overall audience in the hour with a scripted series since April 2008 – since 4/22/08.
     
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