Days of Our Lives finishes the 2008-2009 year…

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‘DAYS OF OUR LIVES’ FINISHES THE 2008-09 YEAR TIED FOR #3 AMONG WOMEN 18-49 AND TIED FOR #1 AMONG WOMEN 18-34

IT’S THE 15TH CONSECUTIVE YEAR ‘DAYS’ HAS FINISHED #1 OR TIED FOR #1 AMONG WOMEN 18-34

VERSUS THE PRIOR YEAR, ‘DAYS’ IS UP AMONG TOTAL VIEWERS, WOMEN 18-34, WOMEN 18-49, WOMEN 25-54 AND SEVERAL OTHER KEY DEMOS

FOR THE SEPT. 14-18 WEEK, ‘DAYS’ DELIVERS ITS HIGHEST WOMEN 18-49 RATING SINCE APRIL

UNIVERSAL CITY, Calif. September 24, 2009 NBC’s “Days of our Lives” has finished the 52-week 2008-09 broadcast year tied for #3 in women 18-49 rating and tied for #1 among women 18-34, marking the 15th year in a row “Days” has finished #1 or tied for #1 in the women 18-34 category.

For the broadcast year, “Days of our Lives”(with a 1.4 rating, 9 share among women 18-49, 1.2/7 among women 18-34) is up 5 percent versus one year ago in total viewers (3.0 million vs. 2.8 million), making it the only daytime drama generating total-viewer gains versus last year.  “Days” also scored year-to-year audience increases among females 12-17, 12-24, 18-24, 18-34, 18-49 and 25-54, as well as working women 18-49, according to viewing figures from Nielsen Media Research.

For the week of September 14-18, “Days of our Lives” (1.4/9 among women 18-49, 0.9/6 among women 18-34) ranked #3 in the women 18-49 category and tied for #3 in the women 18-34 demo.  For the week, “Days” delivered its highest women 18-49 rating in nearly five months (since the week of April 20-24).

Ratings reflect “live plus same day” data unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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