Comments on: A Melrose Place Timeshare: encore episodes will air Wednesday nights on the CW

By: nkinsey

nkinsey — Tue, 29 Sep 2009 21:40:30 +0000

It’s a lot for their Fridays, not for Smallville. Last season, it was between 3-4 million on Thursdays. So it’s alright considering it’s their Friday (the Dead Zone).

By: Quince

Quince — Mon, 28 Sep 2009 23:07:56 +0000

WHat they should do is uncancel TBL its not like CW gets that much viewers if 2 mil for smallville is a lot…1 mil for TBl is great lol…if they wont then they should move smallville to wednesdays after ANTM or repeat vampire diaries lol

By: nkinsey

nkinsey — Mon, 28 Sep 2009 15:43:53 +0000

Has anybody else wondered if this will basically cut their Tuesday night viewers in half? Instead of getting more exposure, does anybody else think the same audience will watch either night since they have an option to watch the same ep Tuesday OR Wednesday?

By: Dan

Dan — Sun, 27 Sep 2009 18:33:48 +0000

Will these encores really last through November. CW should just burn off Blonde Charity Mafia in the slot (atleast its something new).

By: rintin

rintin — Sun, 27 Sep 2009 14:10:20 +0000

I agree, they should try out one of their other pilots..the only other one. but its a good idea for melrose place, save the shows you still have cw!!

By: gustavo

gustavo — Sat, 26 Sep 2009 23:47:56 +0000

Why don´t you put:THE BODY POLITIC instead.

By: Dan

Dan — Sat, 26 Sep 2009 23:31:16 +0000

mark wood – Privileged would have most likely been axed in the fall, had The CW not completely gotten rid of their sunday shows. This season, The CW’s only underdog series is TBL, which they felt they needed to axe. Despte 3 new reality shows airing midseason as well as a new drama, I still think the only dramas to return in 2010-2011 for The CW are

America’s Next Top Model
One Tree Hill
Supernatural
Gossip Girl
90210
Melrose Place
The Vampire Diaries

By: Craig S

Craig S — Sat, 26 Sep 2009 21:54:17 +0000

Well now the CW can add up the ratings for MP on both Tuesday and the Wednesday encore to try to make the show look slightly better

This isn’t surprising but this strategy didn’t seem to stop 90210′s slide last season, so not expecting much success with MP either.

For those calling for MP’s cancellation – not gonna happen with Heather Locklear’s epsicdes coming up – it would have to drop to MRC Sunday ratings levels b4 they canned it prior to her episodes airing. So I’d expect a bunch more promotion as they try to save the show. And if Locklear’s eps even see the demos go up by a tenth of a point, that will probably be enough to claim success and at least get the show a full season. Beyond that, I don’t know, but this definitely is the CW’s baby this year and they won’t admit defeat that easily. Will TBL’s ratings be a part of the CW avg for the index next week or will they be factored out since show gone already?

By: Robert Seidman

Robert Seidman — Sat, 26 Sep 2009 19:56:07 +0000

Ryan, that’s not really true. That advertisers POUR MONEY into Thursdays more than any other night means CW cares about Thursdays quite a bit. If anything they’d like it to do very well and “subsidize” some of the Mon-Wed shows while they get traction w/women 18-34 on those nights. The bonus of Vampire Diaries is that it’s not only doing relatively well (by CW standards) in adults 18-49, it’s also doing well with women 18-34. My guess is CW cares. A lot.

By: ryan

ryan — Sat, 26 Sep 2009 19:52:33 +0000

even though the vampire diaries is doing well for the cw they dont seem to really care for shows on thursdays and fridays as much as they do on mon-wed.

By: Tino

Tino — Sat, 26 Sep 2009 19:08:57 +0000

Monday

8:00-9:00 p.m. “ONE TREE HILL”

9:00-10:00 p.m. “GOSSIP GIRL”

Tuesday

8:00-9:00 p.m. “90210”

9:00-10:00 p.m. “MELROSE PLACE”

Wednesday

8:00-9:00 p.m. “SMALLVILLE”

9:00-10:00 p.m. “AMERICA’S NEXT TOP MODEL”

Thursday

8:00-9:00 p.m. “THE VAMPIRE DIARIES”

9:00-10:00 p.m. “SUPERNATURAL”

Friday

8:00-9:00 p.m. “AMERICA’S NEXT TOP MODEL”

9:00-10:00 p.m. “MELROSE PLACE” (Encore Episodes)

By: mark wood

mark wood — Sat, 26 Sep 2009 16:45:04 +0000

Privileged did encore 9 different times throughout the CW 08-09 season. Both Top Model Encores and 90210 encores did better in viewers and Demo’s. It did encore better then One Tree Hill which only was used as an encore 5 times.

And people understand that networks can not survive by keeping alive year after year shows that perform poorly. And Privileged was the lowest performing show in viewers and demos out of any scripted show that started in the Fall.

Just as every other CW show is down this year, Privileged would almost certainly have fallen significantly if they picked it up.

By: Buddy

Buddy — Sat, 26 Sep 2009 16:20:19 +0000

Why is the CW so dedicated to these trashy remakes? Last season, Privileged pulled in better numbers than Melrose and it did not get any promotion or encores. It’s season was cut short and it was canceled. I’d wager good money Melrose will get renewed even with a lower average and the CW will give some spiel about “letting it grow into a hit.” I just don’t understand. It’s a failure. Call it a day. If Reaper had those ratings, it would have just gotten yanked off the schedule. Does Dawn have some weird Aaron Spelling fetish or something?

By: Stuart

Stuart — Sat, 26 Sep 2009 16:13:40 +0000

I did also read that 90210 is completely paid for by foreign licensing, running about 2 million dollars an episode. So logic assumes especially for a Heather Locklear appearance your looking at foreign networks clammoring to buy the show. Even if the ratings don’t improve if the cost is covered by that and product placement you’re looking at a good way for the CW the make actual money.,

By: Tommy

Tommy — Sat, 26 Sep 2009 15:56:03 +0000

I’m torn on this decision, on the 1 hand MP needs all the help it can get. But on the other hand a repeat of the prior weeks VD the night before a fresh episode could really do well in with ratings. So it comes down to whether or not to help a poor performer, or go with something that has higher potential at getting people to watch it. On the business end of things I’d say go with VD on Wednesdays, and replace ANTM repeats with MP repeats on Fridays.

By: Bill Gorman

Bill Gorman — Sat, 26 Sep 2009 14:45:58 +0000

Stuart, “As the CW is a partnership between WB and CBS it probably breaks down to trying to split air time 50 50. A quick Wikipedia search will show that Vampire Diaries, Gossip Girl, One Tree Hill, Smallville, and supernatural are all WB. 90210, ANTM and Melrose Place however are CBS. The Beautiful Life was a Co-production between the two. So with that’s Cancellation if the if Vampire Diaries were two repeat it would mean 6 hours of WB a week and 4 hours CBS.”

That’s a very interesting observation. I’m not sure how much “split the time” effects CW decisions, but I bet it’s a least a little, and maybe more, since the conventional wisdom is that CBS and Warner Bros are making all their money on show production / licensing / etc. and losing money on the CW itself.

By: Christopher

Christopher — Sat, 26 Sep 2009 14:23:10 +0000

Melrose will be next

By: Connor

Connor — Sat, 26 Sep 2009 13:41:24 +0000

Melrose will tank by the end of Fall,thats my prediction.They will have to air Life UneXpected and The Body Politic as replacements.Boy The CW is like A Black Hole In Broadcast Television.I hope they are demoted to Cable as punishment.MyNetworkTV airs better programming than they do.

By: julie

julie — Sat, 26 Sep 2009 13:14:26 +0000

i will be happy the day they cancel melrose.. that show sucks.. im really enough of the CW and its ‘HIT shows’. i just want to see how supernatural ands this year.

By: Stuart

Stuart — Sat, 26 Sep 2009 13:11:51 +0000

As the CW is a partnership between WB and CBS it probably breaks down to trying to split air time 50 50. A quick Wikipedia search will show that Vampire Diaries, Gossip Girl, One Tree Hill, Smallville, and supernatural are all WB. 90210, ANTM and Melrose Place however are CBS. The Beautiful Life was a Co-production between the two. So with that’s Cancellation if the if Vampire Diaries were two repeat it would mean 6 hours of WB a week and 4 hours CBS. Also with how much international airing are paying for 90210 CBS probably has too much riding on melrose place’s success.

By: JS

JS — Sat, 26 Sep 2009 12:51:32 +0000

I agree VD should be in that spot. It would probably pull in at least 2 million viewers.

By: Alex

Alex — Sat, 26 Sep 2009 08:46:15 +0000

I assume this is an attempt to try and stop Melrose from bleeding viewers and when looked at like that it makes some degree of sense. However when you consider that they’ve got Vampie Diaries doing well and Smallville still stuck on Friday’s moving repeats of Melrose Place after Top Model is just stupid.

By: AO

AO — Sat, 26 Sep 2009 06:05:26 +0000

This will be Melrose Place
This will be a repeat
This will be competing with Glee for primarily the same audience

In all honesty, I wouldn’t be surprised to see the Wednesday airing get a .3 share with less than 500,000 viewers.

By: mark wood

mark wood — Sat, 26 Sep 2009 05:26:10 +0000

Its an extremely questionable move. Now of course they are limited because they have no replacement programming available. And they had to get rid of TBL, as it was bombing in a staggering way. But that 9pm hour is getting owned by FOx’s Glee in the CW 18-34.

ANd its doing it primarily in the female 18-34. MP is going to get slaughtered worse then it is on Tuesday, most likely.

I honestly would have pulled Smallville from its meaningless Friday slot. While Top Model and Smallville aren’t good matches, its one program on the CW that doesn’t have a primary female audience (thanks toVD Supernatural is now leaning female).

I would assume that viewer per viewer Wednesday (or Tuesday) is more valuable then Friday.

By: Dan

Dan — Sat, 26 Sep 2009 05:10:03 +0000

Samuel – The CW again repeats itself from last season.

I basically guessed that Melrose repeats would air at 9.

Melrose can have the worst ratings yet it will still get a full season renewal soon.

By: Bill

Bill — Sat, 26 Sep 2009 04:13:28 +0000

“I think repeating MP is the better move. MP needs the support move then VD does.” I agree. MP is a solid show, and I think CW feels if people sample it, they might come back for more. Perhaps the TOP MODEL crowd is older than the 90210 viewership?

By: Samuel

Samuel — Sat, 26 Sep 2009 04:11:37 +0000

CW is doing it all over again… airing repeats of a failing show even if they know (Well I guess they know…) It’s not gonna give better ratings to the show. Should have tried to boost VD ratings, and maybe suck some more money from one of there 3 successful show

By: R.G

R.G — Sat, 26 Sep 2009 03:36:28 +0000

The CW should start airing sports.

By: Tony

Tony — Sat, 26 Sep 2009 03:36:00 +0000

I think they should air repeats of Vampire Diaries after Smallville on Friday Nights I mean more Smallville viewers would rather watch VD than Top Model.

By: Alex

Alex — Sat, 26 Sep 2009 03:33:04 +0000

I think it is a good idea to focus on Pushing “Melrose” cause it needs help. “The Vampire Diaries” doesn’t cause the network is happy with its progress.

By: Mega64

Mega64 — Sat, 26 Sep 2009 03:24:48 +0000

I won’t mind if the reruns manage to do even worse than The Beautiful Life. Just as long as I see some sub-1 million ratings in that time slot, I’ll still get a good laugh.

By: Tony

Tony — Sat, 26 Sep 2009 03:24:15 +0000

I called this from when they cancelled TBL. The CW never cancels shows like this. And they probably wanted Melrose Place to grow which the only reason for the early axe of TBL. Melrose Place repeats are gonna do terrible.

By: Eric

Eric — Sat, 26 Sep 2009 03:23:56 +0000

I think repeating MP is the better move. MP needs the support move then VD does. I still don’t think MP will ever be a hit but I can see why they would re-air the MP episode the night after rather then repeat a VD episode a full week later.

By: Michael A.

Michael A. — Sat, 26 Sep 2009 03:18:32 +0000

I enjoy (tolerate) Melrose Place much more than Vampire Diaries, but this just seems like a bad move.

By: DenverDean

DenverDean — Sat, 26 Sep 2009 03:18:06 +0000

Competition is far stronger Tuesday night at 9 than Wednesday. They might get decent sampling. Because VD held last night they probably don’t want to water down (i.e., give people a “second chance” and skip the Thursday). With MP trying to keep alive until HL arrives. It’s still sad to see them only program 8 hours. Really?

By: Jon

Jon — Sat, 26 Sep 2009 03:16:21 +0000

Life UneXpected is more akin to Gilmore Girls or Everwood which may work in its favour, it’s nice to see a show that focuses on adults than brats and it’s feels more grounded. With enough promotion, it could their next hit after Vampire Diaries.

By: AO

AO — Sat, 26 Sep 2009 03:04:17 +0000

One should always take a moment to appreciate the humor in life.

By: forg

forg — Sat, 26 Sep 2009 03:02:16 +0000

I hope they promote Life UneXpected well. The critics love that show, and its rare that CW would receive such critical love for a new show, so they should not waste the opportunity.

By: Derek

Derek — Sat, 26 Sep 2009 02:53:30 +0000

I don’t get why the CW didn’t just try out TBL on Friday’s at 9. Sure it’s a death slot, but I think doing replay’s of a reality show is just plain stupid

By: Jon

Jon — Sat, 26 Sep 2009 02:44:04 +0000

Vampire Diaries repeats would have been a safer bet as the show is doing well and I imagine it would pull in a better audience. I imagine Life UneXpected would have replaced it anyway.

By: Nick C

Nick C — Sat, 26 Sep 2009 02:37:23 +0000

I’m shocked the PR didn’t say “new hit drama,” but what a joke.

By: chrisjozo

chrisjozo — Sat, 26 Sep 2009 02:22:40 +0000

So now we get to see Melrose place die twice a week.

By: Drew

Drew — Sat, 26 Sep 2009 02:16:57 +0000

I second the call for Vampire Diaries. I’m reading this as the CW trying to promote Melrose Place as much as they can (favoritism from high up?) but ratings wise Melrose Place won’t draw many viewers in a repeat while if TB’s replays are to be any value, CW has a card up their sleeve in VD repeats that isn’t being played anytime soon. This seems like bad business to me.

By: Tar

Tar — Sat, 26 Sep 2009 02:13:33 +0000

clearly they arent ready to admit defeat on Melrose Place i think they should repeat Vampire Diaries on wednesday put Life Unexpected on tuesday instead of melros

By: Elaniel

Elaniel — Sat, 26 Sep 2009 02:10:20 +0000

Wow, they program 10 hours of shows a week and only fill 8 hours of them. I miss the good old days of the WB still.

By: RJ

RJ — Sat, 26 Sep 2009 02:09:52 +0000

WTF? Why not an encore of Vampire Diaries?