ABC plays around with "vanity cards" in the hopes you won't change channels

Categories: Broadcast TV

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September 25th, 2009

Some people had wondered about ABC going with "ABC Studios Production" promotion at the beginning of the show instead of the end.  It turns out ABC's doing it on purpose, but not just to give itself top billing,  when it's an ABC Studios show.  Joe Adalian at The Wrap has the scoop:

ABC has been trying various scenarios for vanity cards for some time now. The network has, on a week-to-week basis, asked some comedy producers to simply go without vanity cards some weeks.

It all fits in to the network's desire to keep viewers watching and stop between-show channel surfing. ABC has also experimented with different types of commerical pods and loads in order to keep audiences from changing channels.

"We're looking at everything," one insider said.

More at The Wrap

 
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