updated release from CW based on final numbers:
NOTE: The final ratings for The CW’s Thursday dramas improved from this morning’s preliminary ratings, particularly with women, teens and female teens. This revised release reflects those changes.
THE CW’S NEW HIT “THE Vampire Diaries” TO COMPETITION:
BITE ME!
Vampire Diaries Holds Strong in Key Demos Despite Facing Increased Competition
Vampire Diaries Wins the Hour with Teens and Female Teens
Vampire Diaries Improves the Time Period Versus Year-Ago
SUPERNATURAL Continues to Builds in Key Demos in Season Five
VAMPIRE and SUPERNATURAL Improve The CW’s Thursday in Key Demos
September 25, 2009 (Burbank, CA) – Facing all original competition, including the hyper-hyped “FlashForward” debut, The CW’s new hit series THE Vampire Diaries held its ground, and held 100% of its audience last week among women 18-34 (2.6/8), adults 18-34 (1.8/6), women 18-49 (2.3/6), teens (2.3/9) and total viewers (3.8mil), according to Live Plus Same Day Nielsen ratings for Thursday, Sept. 24, 2009. In fact, THE Vampire Diaries improved over last week among adults 18-49 (1.7/5).
THE Vampire Diaries easily won the 8:00-9:00p.m. hour with female teens (3.1/13) and teens (2.3/9).
THE Vampire Diaries is also delivering solid year-to-year time period growth (versus an original Smallville), improving 6% in adults 18-34, 73% in women 18-34, +44% in women 18-49, +138% in female teens and +44% in teens.
Now in its 5th season, SUPERNATURAL has seen its ratings grow over last season by 36% with women 18-34 (1.5/4), 9% in adults 18-34 (1.2/3) and 17% in women 18-49 (1.4/3).
SUPERNATURAL faced tougher competition (against the “Grey’s Anatomy” and “CSI” premieres), and still retained 92% of last week's adults 18-34 rating (1.2/3), 100% of its adults 18-49 audience (1.2/3), 100% of its women 18-49 (1.4/3) and 96% in total viewers (2.66mil).
In its first night against all original competition, The CW’s Thursday is up year-to-year in key demos, +7% in adults 18-34 (1.5/5), +54% in women 18-34 (2.0/6), +29 percent in women 18-49 (1.8/5), +57% in female teens (2.2/9) and +6% in total teens.
Full season renewal????
a 100% certainty despite lack of official announcement so far. I’d expect it fairly soon.
Dan, according to Nick C. it already got a full season renewal. The 9 scripts order is a mistake and it was actually 9 episodes.
According to my CW contact, Variety got the “official” news officially correct. But there’s no way it’s not renewed for a full season, regardless of how official it is!
It is a good show, but I think that’s more because it taps into the old WB shows format. Of course Kevin Williamson probably brings that nostalgia with him.
I am pleasantly surprised by this show. It kinda has that WB vibe to it…. plus Nina is a total hottie.
Oh yeah, full season pickup was a given.
The Beautiful Life has been cancelled.
RJ is correct, the Hollywood Reporter just released an article on it. They didn’t mention a replacement.
Mayne!! Im a fan of the books and totally not disappointed by the show. Stefan is SEXYYY!! as hell!! I hope they play out all the books!!
Thanks for the heads up, I have posted the excerpt.
VD is losing viewers. How is this holding up?
I’m glad Supernatural is still holding up, I was afraid is was going to drop given it’s competition.
wondermann, viewers are about the same as last week, however, even if they dropped it wouldn’t matter since, as has been explained many times on this site, it’s the demos that determine ad revenues.
The show got a 9 episode script order. Although it will probably get a ‘back nine” order it is not official. Just a script order.
I like both of those shows. I hope neither get canceled.