updated release from CW based on final numbers:
NOTE: The final ratings for The CW’s Thursday dramas improved from this morning’s preliminary ratings, particularly with women, teens and female teens. This revised release reflects those changes.
THE CW’S NEW HIT “THE VAMPIRE DIARIES” TO COMPETITION:
VAMPIRE DIARIES Holds Strong in Key Demos Despite Facing Increased Competition
VAMPIRE DIARIES Wins the Hour with Teens and Female Teens
VAMPIRE DIARIES Improves the Time Period Versus Year-Ago
SUPERNATURAL Continues to Builds in Key Demos in Season Five
VAMPIRE and SUPERNATURAL Improve The CW’s Thursday in Key Demos
September 25, 2009 (Burbank, CA) – Facing all original competition, including the hyper-hyped “FlashForward” debut, The CW’s new hit series THE VAMPIRE DIARIES held its ground, and held 100% of its audience last week among women 18-34 (2.6/8), adults 18-34 (1.8/6), women 18-49 (2.3/6), teens (2.3/9) and total viewers (3.8mil), according to Live Plus Same Day Nielsen ratings for Thursday, Sept. 24, 2009. In fact, THE VAMPIRE DIARIES improved over last week among adults 18-49 (1.7/5).
THE VAMPIRE DIARIES easily won the 8:00-9:00p.m. hour with female teens (3.1/13) and teens (2.3/9).
THE VAMPIRE DIARIES is also delivering solid year-to-year time period growth (versus an original SMALLVILLE), improving 6% in adults 18-34, 73% in women 18-34, +44% in women 18-49, +138% in female teens and +44% in teens.
Now in its 5th season, SUPERNATURAL has seen its ratings grow over last season by 36% with women 18-34 (1.5/4), 9% in adults 18-34 (1.2/3) and 17% in women 18-49 (1.4/3).
SUPERNATURAL faced tougher competition (against the “Grey’s Anatomy” and “CSI” premieres), and still retained 92% of last week's adults 18-34 rating (1.2/3), 100% of its adults 18-49 audience (1.2/3), 100% of its women 18-49 (1.4/3) and 96% in total viewers (2.66mil).
In its first night against all original competition, The CW’s Thursday is up year-to-year in key demos, +7% in adults 18-34 (1.5/5), +54% in women 18-34 (2.0/6), +29 percent in women 18-49 (1.8/5), +57% in female teens (2.2/9) and +6% in total teens.