updated blurbs from ABC PR based on final national Nielsen numbers:
Please Note: ABC’s FlashForward became the first regular series telecast on any network to defeat CBS’ in Adults 18-49 in over 5 years - since Friends in April 2004.
Updated with National Live + Same Day Program Ratings:
ABC took first place on the opening Thursday of the season in viewers and all key Adults (AD18-34/AD18-49/AD25-54), beating second-place CBS by 1.2 million viewers and by 53% in Adults 18-49. In fact ABC won all 6 half-hours of the evening in Total Viewers and Adults 18-49. It was ABC’s 2nd straight year to lead the season-opening Thursday in viewers and all key adult demographics. In Total Viewers and Adults 18-49, ABC’s registered its strongest Thursday in 1 year.
ABC’s series debut of FlashForward won the 8 o'clock hour in viewers and young adults, upsetting CBS' time-period veteran : Samoa by 8% in Adults 18-49. The new ABC drama gained viewers and young adult audience throughout the course of its premiere telecast. FlashForward became the first regular series telecast on any network to defeat – since NBC last did it with Friends on 4/29/04. In Total Viewers and Adults 18-49, FlashForward registered as the in Adults 18-49 since April 2004biggest scripted series premiere on any network in the 8 o’clock hour since January 2008 – since Fox’s debut of Sarah Connor Chronicles on Sunday 1/13/08, which had the enormous advantage of airing after an ultra-high-rated NFL playoff game on that night (Cowboys-NY Giants). FlashForward opener produced ABC’s best performance in the hour with regular programming in 20 months – since 1/31/08.
Thursday’s #1 TV program in Total Viewers and Adults 18-49 on its sixth-season premiere, ABC’s ’s overshadowed its 2-hour time period. From 9-11pm, ’s topped CBS’ /The premiere combo by 1.5 million viewers and by 76% in Adults 18-49. In Total Viewers and Adults 18-49, ’s turned in its strongest performance since its year-ago season premiere in September (9/25/08). Please note: On the same night last year, ’s season premiere had the added advantage of not airing against original drama programming on CBS.
’s DVR Playback: Based on last season (’08-09), Grey's was the most recorded and played back program on all of TV, as the show gained +2.5 million viewers and grew by +1.2 points in Adults 18-49 (+21%) from its first reported Live + Same Day number to its Live + 7 Day number. With current DVR penetration nearing 33% this season, up from about 27% at the same point a year ago, Grey's will see substantial increases in viewership throughout the year from the initially reported next-day overnight ratings to the final numbers including all DVR playback.