Today on Twitter Eliza Dushku was pimping for Twitter followers and said that if she reached 100,000 she'd sit on Twitter and tweet during the entire Dollhouse broadcast and answer questions for an hour afterward. She didn't make it (pushing 93K as of this writing).
But don't fret, Eliza! It doesn't matter that much. Actually, it might matter in a lot of ways and for a lot of reasons, but in terms of getting people to watch Dollhouse on TV? Not so much. If you're trying to get people to watch your video on YouTube and you link directly to it, that's another story.
Ask Ashton Kutcher and his nearly 3.7 million Twitter followers (ok, sure, 2 million could be spam, but still) how much good it does to have that many followers on Twitter when it comes to getting them to watch your TV show.
The answer apparently is that it doesn't do any good at all.