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What good is having 3.7 million Twitter followers if nobody watches your TV show?

Categories: Internet TV

Written By

September 25th, 2009

Eliza-Dushku-Twitter-Headshot

Today on Twitter Eliza Dushku was pimping for Twitter followers and said that if she reached 100,000 she'd sit on Twitter and tweet during  the entire Dollhouse broadcast and answer questions for an hour afterward.  She didn't make it (pushing 93K as of this writing).

But don't fret, Eliza!  It doesn't matter that much.    Actually, it might matter in a lot of ways and for a lot of reasons, but in terms of getting people to watch Dollhouse on TV?  Not so much.  If you're trying to get people to watch your video on YouTube and you link directly to it, that's another story.

Ask Ashton Kutcher and his nearly 3.7 million Twitter followers (ok, sure, 2 million could be spam, but still) how much good it does to have that many followers on Twitter when it comes to getting them to watch your TV show.

The answer apparently is that it doesn't do any good at all.

(104) Comments - Add Yours!

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  1. Clio

    Hey now, be fair. There’s a big difference between being a fan of an actor on a show and being a fan of a producer of a show. I’m sure many more of Ashton’s followers would have watched a show he was on regularly. I follow the Seacrest—what, he’s hilarious—but you couldn’t pay me to watch any of those crappy reality shows he produces.

  2. tdot

    amen sista

  3. Damien Kane

    Eliza’s show has just about the worst time slot in prime time, so mocking her for it is pointless.

  4. Kevin

    Come on, yes, it’s ratings are low on Fridays, but don’t sit there and tell me that if it followed House, for example, it would not lose more and more viewers every week off the lead-in. The show just does not have enough mass appeal.

  5. VA

    I bet they might get good ratings on syfy, because they could show it in the summer and have a better time-slot.

  6. grr_argh

    the premiere was pretty good. eliza definitely stepped it up in terms of acting.

    too bad she couldn’t get the 100k followers. it would’ve been nice to have her answer some fan Qs. :(

  7. Brittany

    I really don’t understand the hate towards “Dollhouse”, on this site. Watching the last half of the 1st season and the premiere of this season, it’s obviously improved.

  8. J.M.

    Let’s see, because Ashton Kutcher is an idiot. Who listens to this guy anyways? Does he even have anything mildly engaging or intelligent to say? Not likely. Is he even a box-office draw? I really don’t think he excels at that either. I loved when he was on “Real Time with Bill Maher” a short while back and was so adamant in his assertion that John Boehner was a Senator, from my state of Ohio, that he argued this point repeatedly until he was nearly blue in the face. Well, that’s not the case (he’s a Congressman), and I think it showed just how dumb some of these idiots can be and how being the “first person to reach 1,000,000 followers on Twitter” does not equal any tangible form of success in the real world.

  9. AO

    @ grr_argh

    Eliza just posted that she is now taking Questions on Twitter.

  10. Mary

    Joss and Eliza said over the summer how they had to set up certain plot lines in the first season but that the show really gets to go in the direction they were wanting in season two, which is probably why it started getting better towards the end of the first season and why the premiere of this season continues with that. Also, Joss Whedon has very loyal fans who will be willing to stick with the show to see how it gets fleshed out this season. I do think the time slot isn’t great, but several people I know who watched it last season are very excited about its return.

  11. Mumbo

    Dollhouse’s premiere bombed even harder than I thought it would.

    I think we’ve got our first sophomore cancellation lined up.

  12. Anil

    This website is a death watch for Dollhouse!

  13. I’ve never seen DollHouse. Well, I’ve seen them before – but not for a while. I guess if I have a daughter I might see one again…

    hmm… maybe that’s not what we are talking about here? confused?

  14. ewok

    Who cares?…just another show for air heads.

  15. Twitter is a little over rated in its ability to influence people. Since this show probably her 1st(and last) major studio show that she’s a Producer on, it looks like Eliza’s going down swinging get people to watch.

  16. Ihateerickripke

    I have nothing against Dollhouse, never watched,, never will.
    But the whole online/twitter/bloggers/polls/campaign is total bull.
    USA tv is going down because all of a sudden some genius discovered internet and thought that what he saw posted online was the same that viewers watching tv shows.
    The truth is that “the internet” is just a place for fun, download and other things you can’t do or don’t usually do in “real life”.
    There are people posting with mutliple ids, you can find a forum with 400 Dollhouse fans but maybe it’s only five posting with different names.
    How can you possibly run a tv shows reading stuff online?
    It’s crazy.
    Look at what happened with Supernatural. The idiot creator only listened to a bunch of people online and now the show is garbage and the ratings are at an all time low.

  17. jay

    Twitter is a bubble waiting to burst. Actually, its overdue.

  18. Of course it is. They are still trying to figure out how to get it to make money. Not a good sign for a long term business.

  19. Joseph

    “What good is having 3.7 million Twitter followers if nobody watches your TV show?”

    I don’t think these celebrities are doing it to promote their television ventures. I think they are doing it to satisfy their own egos. Come to think of it, Stephen Colbert is the only one whose unabashed publicity-seeking stunts really are stunts that serve to promote the show. Go figure.

  20. AO

    Obviously Dollhouse doesn’t have a large audience (or even medium) audience by broadcast TV standards. But to say that NO one watches the show, or that fans need to make up fake usernames, makes no sense to me.

    The ratings say that over 2.5 million people watched on Friday. If even 10% of that audience is on the Internet and interested enough to go to sites that discuss it, then that would still be over 250,000 separate individuals. Again, while that doesn’t make the show a success, it is not hard to do simple math and see that there are enough fans so that no one has to cheat by creating lots of fake usernames.

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