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Updated TV Ratings: Dollhouse, Brothers bomb on FOX; CBS wins night

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September 26th, 2009

Dollhouse-Vows-Fox

Scoreboard CBS ABC NBC FOX CW
Rating/Share: Adults 18-49 2.0/7 1.7/6 1.4/5 1.0/4 0.8/3
Total Viewers (million) 8.41 5.30 5.93 2.69 1.83

Update: my apologies to users of Internet Explorer.  There was a problem earlier where this page would not load correctly for IE users and they were not able to see or post comments.  It has been corrected.  Again, I apologize for the inconvenience!

Full details coming soon in the table below, but Friday night, Brothers got off to a slow start with 2.82 million and a 1.0/4 adults 18-49 rating and Dollhouse averaged 2.56 million and a 1.0/3 adults 18-49 rating.   Smallville fared worse than a repeat of FlashForward, and CBS of course won the night. Full details now below, but here are the half hour numbers for Dollhouse: (18-49, 18-34, viewers):

9-9:30p: 1.0, 1.0, 2.698 million

9:30-10p: 1.0, 1.0 2.427 million

Here are the night's full details:

Time Net Show 18-49 Rating/Share Viewers (Millons)
8:00 CBS Ghost Whiperer (season premiere) 2.2/8 8.58
ABC FlashForward (R) 1.5/5 4.55
NBC Law & Order (season premiere) 1.3/5 6.29
FOX Brothers (series premiere) 1.0/4 2.82
CW Smallville (season premiere) 1.0/4 2.50
9:00 CBS Medium (season premiere) 2.0/7 8.78
NBC Dateline NBC 1.5/5 5.82
ABC Modern Family (R) 1.5/5 4.28
FOX Dollhouse (season premiere) 1.0/3 2.56
CW America's Next Top Model (R) 0.5/2 1.17
9:30 ABC Cougar Town (R) 1.5/5 4.18
10:00 ABC 20/20 2.3/8 7.11
CBS Numb3rs (season premiere) 1.8/6 7.92
NBC The Jay Leno Show 1.5/5 5.68

Though CBS won the night, it and won easily between 8pm-10pm, Numb3rs came in second to 20/20 with adults 18-49.  The numbers weren't off the charts for either Ghost Whisperer or Medium, but they still easily won their slots and so far seem well paired together.

Smallville on Friday, I'm guessing drew its lowest ratings ever  for an original episode. But the CW notes the following:

The premiere of Smallville scored our best performance in the Friday 8pm hour among adults 18-34 (1.0/4), adults 18-49 (1.0/4) and total viewers (2.5mil) in a year (Sept. 26 2008 - Smackdown).

Versus premiere night last year, Smallville outperformed our comedies by +25% in adults 18-49 and +25% in total viewers.

What's surprising to me is just how strong the ABC lineup of repeats of new shows (FlashForward, Modern Family and Cougar Town) was.  There's another week of ABC repeats next Friday before Ugly Betty bows on October 9. The question is, will Betty outperform the repeats!?  Here are the bullets from ABC PR on the night:

  • Although 2/3 if its schedule was in repeats, ABC took second place on Friday night among Adults 18-49 to CBS with its season premieres.  In fact ABC (1.7/6) upset NBC’s season opening Friday by 21% (1.4/5) and Fox’s Friday opener by 70% (1.0/4).   ABC’s 20/20 stood as Friday’s #1 TV show in Adults 18-49 (2.3/7).
  • ABC equaled its highest-rated Friday night in 6 months – since 3/27/09.
  • With replays of FlashForward from 8-9pm (just one night after its debut) and the Wednesday comedies (Modern Family/Cougar Town) form 9-10pm, ABC finished #2 in the both the 8pm hour and the 9pm hour among Adults 18-49.
  • Friday’s highest-rated television show, ABC News’ 20/20 dominated the 10 o’clock hour with Adults 18-49 (2.3/7), beating CBS’ season premiere of Numbers by 35% (1.7/5) and NBC’s Jay Leno by 53% (1.5/5).  The newsmagazine also finished #1 from 10-11pm in the key Adults 25-54 news demo (2.6/8).
  • 20/20 earned its highest Adult 18-49 rating (2.3/7) since February, while posting its biggest audience (7.1 million) and highest Adult 25-54 (2.6/8) numbers since March – since 2/13/09 and 3/27/09, respectively.

Haters of The Jay Leno Show will revel in the 1.5 adults 18-49 rating, and nothing anyone can say will sap their joy!

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Versus premiere night last year, Smallville outperformed our comedies by +25% in adults 18-49 and +25% in total viewers.

(1,133) Comments - Add Yours!

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  1. Dillan

    Really hope The CW moves Smallville to Wednesdays 8pm. If its ratings are bad, it’s because of the slot, NOT because of the show’s quality.

  2. Not surprising.

  3. Doug (2)

    So, DH comes back even weaker than when it left the air? How shocking. People say that Fox is patient, but how patient can they really be?

  4. johnthemon

    no surprises here, another season of boring Friday numbers! At least til’ mid-season.

  5. VA

    Ouch! I’m not surprised, but I was hoping it would do better. Did FOX at least already pay for 13 episodes? That was at least bring closure to the show, but the last episode on the DVD kinda did that too.

  6. Samuel

    Ouch…

  7. chicc_o

    What’s the problem between American People and DOLLHOUSE :@ , what’s the problem ? why the hate , it’s way better than ghost whisper :D and medium

  8. Eric

    Thanks to the CW for killing off Smallvilles ratings

  9. Hudson

    Aw, sucks to be Dollhouse! I was able to PVR the re-run of Cougar Town due to the fact that I didn’t watch it on Wednesday, and I had to say that I quite enjoyed it.

  10. Gypsy898

    Bad numbers for Smallville. WB won’t be happy. I think they are going to want Smallville moved.

  11. Autumn

    I’m so pleased with Smallville’s ratings! CW didn’t kill the show, the last episode did. I’m one of the viewers that has just HAD ENOUGH and chose to not watch. Supernatural and Vampire Diaries beat it! :)

  12. ShockingToBeSoNotShocked

    Well, you just can’t be surprised about Dollhouse. I think it’s what most of us expected. It’s why we were all left scratching our heads when it got renewed if the first place.

  13. Brenda

    I, for one, am glad to see that Medium fared well on its new network, day and time slot.

  14. If Numb3rs continues doing those numbers this season, it will find its daytime Numb3red. Meanwhile, CBS did great (not spectacular) vs the other nets. Medium improved on Ghost Whisperer in total viewers, and was only .1 below in Adults 18-49. Isn’t NBC wishing they didn’t cancel the show now? I’m sure they don’t care, but what does NBC care about these days? Cheap programming.

    If Ugly Betty, which debuts in two weeks (why so late?), can do her Thursday at 8 numbers on Fridays at 9, ABC will be okay with her for the time being. Let’s just hope a really good show can come along and boost her numbers and not some reality show no one watches. I want at least one more season after this and then I’ll let her leave my TV.

    Dollhouse on FOX isn’t a bad show, but I find it easier to watch her on the internet (via Hulu) than I do watching on FOX. Not that I’m always out and have no time, I just don’t want to watch TV on Friday after a long work week. I want to relax and enjoy what I missed on the internet at the end, cause it is just reading…which doesn’t require thinking.

  15. Eric

    The premiere was such an amazing episode for Smallville and I don’t think any other show on the CW would do great numbers on a Friday when the best show gets a 2.2 in the demo.

  16. Ron

    To transfer a Marc Berman conversation here, The game show “Greed” got 9 million viewers on Friday nights. FOX canceled it because they wanted to get away from anything remotely resembling reality TV at the time. It’s cheap to produce, and did well. They need to bring it back.

  17. Tom

    Can’t say any of those numbers surprise me: Fridays are graveyards, people.

    And the NBC numbers will still go down once Southland returns. Yeesh.

    Actually, what was the late season average on the CBS shows? Was Numbers really only doing a 1.8 back in May?

    Err, wait, 20/20 was the strongest show in the 18-49 demo for the night? Was there a special subject?

    One good thing about Dollhouse was I couldn’t tell the show was produced in a cheaper manner. Not that it has much hope anyway, especially if Fox needs a slot to throw Lie to Me or Fringe in Spring.

  18. gregg

    must besad for fox, reruns on abc beat all their programming.

  19. Fin

    Well Ghost Whisperer and Medium did well, I do think that Dollhouse was hurt by Medium just because the show does attract a similiar demo of people who like good strong shows. Though I am very sad at Dollhouse’s numbers (I was hoping for maybe a 1.3 or 1.5) I also think that the coming premiere’s of Southland and Ugly Betty will hurt Dollhouse even more, possibly push the show into a 0.8 or lower :(

  20. Michael

    Ouch-Smallville almost got as many viewers as Dollhouse and tied it in the demo. Why is Dollhouse still on?
    Now- what excuses do you think the Dollhouse apologists will make? There’s the poor lead-in, the premiere of Surrogates- can anyone think of others?

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