Comments on: SHOCKER: 73% of TiVo viewers skip commercials in dramas; Emmy winning shows have least-watched commercials

By: Dingo

Dingo — Mon, 28 Sep 2009 19:54:52 +0000

Those who wonder why DVR numbers have little weight when making business decisions, refer to this article.

Advertisers won’t pay for people who are skipping their ads. Networks won’t renew shows that don’t generate enough revenue.

By: Anna

Anna — Mon, 28 Sep 2009 18:20:02 +0000

I’m surprised the numbers aren’t higher!!

By: Scott Jensen

Scott Jensen — Mon, 28 Sep 2009 17:29:07 +0000

Read the following for more “SHOCKER”.

SHOCKER: Men prefer beer over wine.

SHOCKER: Women feel men don’t emote enough.

SHOCKER: Teenagers rebel against their parents.

SHOCKER: Kids like candy.

SHOCKER: Politicians lie.

By: FDS Express-28/IX/09 | Estás escuchando…Fuera de Series

FDS Express-28/IX/09 | Estás escuchando…Fuera de Series — Mon, 28 Sep 2009 17:20:46 +0000

[...] Hacer una minicrítica de Modern Family y hablar de pasada de esta noticia de TV by de [...]

By: Grady

Grady — Mon, 28 Sep 2009 16:23:05 +0000

I bet you that the wealthier the audience of a show, the more they skip commercials. The wealthiest people in the U.S. probably feel they don’t have time to waste with commercials, since they are so used to being fast-paced and not wasting a moment in their hopes of being efficient in business. I bet you that the first season of The Apprentice probably had a very high percentage of skipped commercials as well.

By: Jason Stewart

Jason Stewart — Mon, 28 Sep 2009 15:12:52 +0000

I never watch shows lives, and I always fast forward the commercials, I think these numbers are off. I’m thinking more like 95% or more.

By: Vetinari

Vetinari — Mon, 28 Sep 2009 12:39:32 +0000

Which is not to refute anyone’s point, just something worth noting.

By: Vetinari

Vetinari — Mon, 28 Sep 2009 12:39:09 +0000

Mad Men has product placements. Last week it featured Ritz Crackers and Budweiser in very obvious placement shots.

By: Q

Mon, 28 Sep 2009 08:05:11 +0000

Mad Men is the type of show that is designed without commercial breaks in mind. Do you notice how any scene before a commercial break just ends? It doesn’t build to anything, it just ends, the commercial comes on and we’re onto another scene. It’s designed differently. Personally, I dislike where AMC chooses to place the commercial breaks, perhaps that’s the real problem.

By: Mumbo

Mumbo — Mon, 28 Sep 2009 07:05:08 +0000

Yeah I was expecting it to be like 90% of TiVoers don’t watch commercials.

I guess people are more patient for commercial breaks if it’s a half-hour show?

By: Robert Seidman

Robert Seidman — Mon, 28 Sep 2009 06:49:58 +0000

Julia, the definition of “most popular” (in the text) seemed odd too. So I went to look at the actual TiVo press release (should’ve done that to begin with!) and it’s not odd — it’s just wrong. Here’s the actual headline of the TiVo release (now linked to in the post):

EMMY GOLD NOT NECESSARILY A SILVER BULLET FOR ADVERTISERS, ACCORDING TO TIVO

TiVo Viewers Avoid Commercials at Highest Levels During Most Primetime Emmy® Award Winning Programs

By: AO

AO — Mon, 28 Sep 2009 06:38:06 +0000

I’m shocked.

That the numbers aren’t higher.

By: Rick

Rick — Mon, 28 Sep 2009 05:54:05 +0000

Well why would anyone watch the ads when they could just skip through them?

By: Julia

Julia — Mon, 28 Sep 2009 05:29:37 +0000

Their definition of a hit seems to be odd. I mean, they say that Emmy winners are the ones with higher than average skipping, and call them hits.

By: AC

AC — Mon, 28 Sep 2009 05:14:16 +0000

True. True. And to be honest I really do like snark. I am very snarky.

By: Robert Seidman

Robert Seidman — Mon, 28 Sep 2009 05:11:14 +0000

AC no snark at all. I really found it amusing. I’m a big fan of Mad Men, and it’s certainly a critical hit. But I found it amusing not just because it was used in the graphic and it’s not a “hit” show in terms of viewers, but also because it’s a show that has advertising as its backdrop and few (at least DVR viewers) are watching the advertising. My guess is that it was used in the graphic because it had the highest % of commercial skip.

By: chrisjozo

chrisjozo — Mon, 28 Sep 2009 05:02:00 +0000

Lol, DVR and TIVO viewers skipping commercials, I’m shocked. What’s next a study that proves ice is frozen water. People have been skipping commercials on recorded shows since the first VCR’s were invented.

By: AC

AC — Mon, 28 Sep 2009 04:36:29 +0000

You are of course pointing out Mad Men is not very high rated at all. In fact it’s quite low rated even for a cable show. How clever you are. Love how you bring the snark.