BET and MTV Networks are very quietly soft-launching Centric, a new basic-cable network aimed at African-American adults, on Monday (Sept. 28).
BET is rebranding its nearly 32 million subscriber BET J network under the Centric moniker, which will target African-American viewers with music and lifestyle programming, according to Centric general manager Paxton Baker.
The BET and MTV Networks venture was first announced this past April during BET's upfront presentation to advertisers. Both programmers are owned by Viacom.
BET J (formerly BET on Jazz) has deals with such key distributors as DirecTV, Time Warner Cable and Cablevision Systems.