Big markets in MLB playoffs help FOX and TBS with ad sales

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via MediaWeek:

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Boasting a murderers’ row of big-market clubs–along with the Yankees and a pair of Los Angeles-area contenders, no less than six of the playoff-bound MLB franchises represent top 10 DMAs–the promise of a deep run to the Fall Classic has Turner Sports practicing its home run trot. (Waiting on deck with its fingers crossed for a great World Series matchup
is Fox.)

Heading into its third year of October baseball, TBS has sold 75 percent of its avails, signing on a roster of clients that includes endemics Anheuser-Busch (official MLB partner) and JPMorgan Chase, returning sponsors BlackBerry and Captain Morgan, and rookie Hass Avocado.

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