CBS notches Sunday gains
via CBS press release
CBS NOTCHES SUNDAY GAINS
Premiere Sunday Up Over Last Year
60 MINUTES Wins Timeslot with Year-to-Year Audience Growth
AMAZING RACE Delivers Increases Over Last Season’s Premiere
CBS Premiere Sunday scored gains on a night of heavy competition, increasing its audience from last year +7% in viewers (11.72m from 10.93m), + 22% in adlts 18-49 (3.3/09 from 2.7/07) and +14% in adults 25-54 (4.0/10 from 3.5/08). 60 MINUTES scored its best premiere delivery in years, with significant growth from last season’s opener, while THE AMAZING RACE showed increases over last year, according to Nielsen preliminary Live Plus Same Day ratings for Sunday, Sept. 27.
[Editor’s note: the prime time averages include 15 minutes of NFL over-run into the 7:00 PM hour and all ratings are subject to change when updated numbers come in Tuesday]
60 MINUTES at 7:00 PM was first in households (10.3/18), viewers (16.23m), adults 25-54 (5.1/14) and adults 18-49 (4.1/13). Compared to last year’s season premiere, 60 MINTUES was up +29% in households (from 8.0/14), +76% in adults 25-54 (from 2.9/08), +86% in adults 18-49 (from 2.2/07) and added +3.64m viewers (from 12.59m, +29%). This is 60 MINUTES best premiere delivery in households and adults 25-54 since 2005 and in viewers and adults 18-49 since 1999.
Compared to last year’s one-hour season premiere, THE AMAZING RACE was up +7% in households (6.5/10, from 6.1/09), +3% in adults 25-54 (4.1/10 from 4.0/09) and +6% in adults 18-49 (3.4/08 from 3.2/08).
For the night, CBS was second in households (7.3/12), viewers (11.72m), tied for second in adults 25-54 (4.0/10, with ABC) and delivered a 3.3/09 in adults 18-49.
Updated ratings will be available Tuesday morning.