Early TV Ratings: Sunday Night Football Sacks Desperate Housewives

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The early ratings results have NBC’s Sunday Night Football winning the night and substantially over ABC’s Desperate Housewives head to head from 9-10pm Eastern.

Note that these early metered market numbers don’t include the key demographic data (that I will post when available), and particularly for live sports are subject to significant revision.

directly from NBC:

Sunday Results:

  • NBC SUNDAY NIGHT FOOTBALL, featuring the Indianapolis Colts at the Arizona Cardinals, earned an 11.8/19 in metered-market households from 8:30-11:15 p.m.
  • Fast affiliate-based ratings currently available from Nielsen are not time zone-adjusted and are subject to significant revision for live events such as football. While those numbers are likely to shift somewhat in official nationals, they currently show the game finishing #1 in 18-49, total viewers and other key ratings categories from 8:30-11 p.m., despite a lopsided 31-10 win for the Colts and a one-sided halftime score of 21-3. NBC is also currently #1 for the night in 18-49, total viewers and other key categories in fast affiliate-based ratings that are subject to significant revision.
  • NBC SUNDAY NIGHT FOOTBALL was the #1 telecast of the night in the metered markets (excludes overruns of NFL day games) on a night that included season premieres of ABC’s DESPERATE HOUSEWIVES and BROTHERS & SISTERS, CBS’s AMAZING RACE and Fox’s THE SIMPSONS and FAMILY GUY. Head-to-head from 9-10 p.m., the Colts-Cardinals game out-rated ABC’s season premiere of DESPERATE HOUSEWIVES in the metered markets by 59% (12.7 vs. 8.0).
  • In metered-market households, football ruled the night, with NBC’s 8-11 p.m. average 9.5/16 in the metered markets establishing a 20% margin of victory over CBS’s second-place 7.9/13.
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