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Early TV Ratings: Sunday Night Football Sacks Desperate Housewives

Categories: TV Ratings

Written By

September 28th, 2009

colts-cardinals-football

The early ratings results have NBC's Sunday Night Football winning the night and substantially over ABC's Desperate Housewives head to head from 9-10pm Eastern.

Note that these early metered market numbers don't include the key demographic data (that I will post when available), and particularly for live sports are subject to significant revision.

directly from NBC:

Sunday Results:

  • NBC Sunday Night Football, featuring the Indianapolis Colts at the Arizona Cardinals, earned an 11.8/19 in metered-market households from 8:30-11:15 p.m.
  • Fast affiliate-based ratings currently available from Nielsen are not time zone-adjusted and are subject to significant revision for live events such as football. While those numbers are likely to shift somewhat in official nationals, they currently show the game finishing #1 in 18-49, total viewers and other key ratings categories from 8:30-11 p.m., despite a lopsided 31-10 win for the Colts and a one-sided halftime score of 21-3. NBC is also currently #1 for the night in 18-49, total viewers and other key categories in fast affiliate-based ratings that are subject to significant revision.
  • NBC Sunday Night Football was the #1 telecast of the night in the metered markets (excludes overruns of NFL day games) on a night that included season premieres of ABC's Desperate Housewives and BROTHERS & Sisters, CBS's Amazing Race and Fox's THE Simpsons and Family Guy. Head-to-head from 9-10 p.m., the Colts-Cardinals game out-rated ABC's season premiere of Desperate Housewives in the metered markets by 59% (12.7 vs. 8.0).
  • In metered-market households, football ruled the night, with NBC's 8-11 p.m. average 9.5/16 in the metered markets establishing a 20% margin of victory over CBS's second-place 7.9/13.

(98) Comments - Add Yours!

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  1. Chris

    And this surprises who?

  2. johnthemon

    Can’t wait for the full numbers!

  3. Dan

    Yeah I want to see how Family Guy and The Cleveland Show did.

  4. Chris, if we only posted TV ratings news that surprised us, this site would be very empty. ;)

  5. rob

    NBC is just pathetic. Putting a football game on in primetime. Theyre a sad excuse for a network.

  6. Holly

    NBC is just pathetic. Putting a football game on in primetime. Theyre a sad excuse for a network.

    Huh? Football has been aired in primetime for decades.

  7. Chris the TV sage

    rob:

    Seek help.

  8. rob

    Week after week? Between Leno every day at 10 and Football taking up Sunday nights, how much pathetic can NBC get?

  9. The_GodfatherSJP

    You mean like ABC used to do with Monday Night Football? Or ESPN did with Sunday Night Football?

    Football’s been on Primetime since the 70′s and it’s a ratings goldmine. Of course they’re going to crow about it.

    Hey, how did this game fare compared to last week’s and last year’s games at the same time?

  10. Saw the demos for Desperate Housewives. The show is behind NCIS in Viewers, Households and now Demos. Stick a fork in the girl, she’s done on Sundays.

  11. Christian

    I wonder how Rob feels when the Olympics are on ;-)

  12. That’s not quite fair, rob. When has Sunday Night Football not been on in Primetime?

  13. joshua f

    Desperate housewives is still an amzing show!!!!

    i hope the ratings are good for the opener, stupid football

  14. Chmarin

    The Cleveland Show did 94 mil. and a 4.9 in the demos…
    On the other hand, Cold Case completely bombed in the new timeslot – only a 1.9 in the demos. CBS should have kept The Unit.

  15. Anonymous

    Desperate Housewives got a 4.55 in the demo… definitely the weakest season-opener ever.

    Family Guy was EXTREMELY competitive with football, and it looks like Amazing Race got a slightly better demo than Survivor’s premiere.

  16. Chmarin

    Edit: That would be 9.4, not 94 million :D

  17. AJ

    How did The Amazing Race do?

  18. The_GodfatherSJP

    Ummm, link please?

  19. johnthemon

    rob, you’re an idiot

  20. Chmarin

    AJ, TAR got 9.2 mil. viewers and a 3.2 in the demos. ;)

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