via press release:
TELEMUNDO IS FASTEST-GROWING MAJOR BROADCAST NETWORK REGARDLESS OF LANGUAGE FOR THE 2008-2009 TELEVISION SEASON
In Addition, Fastest-Growing Spanish-Language Broadcast Network This Season in Both Monday-Sunday Prime and Monday-Friday Prime
MIAMI – September 28, 2009 - Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced today, its results for the 2008-2009 Television Broadcast season.
According to Nielsen Media Research, Telemundo solidified its position as the fastest- growing network among all major broadcast networks regardless of language in general market prime (Mon-Sat 8-11PM & Sun 7-11PM) among Adults 18-49 (up 17%, +96,000) and Adults 18-34 (up 22%, +70,000).
Telemundo was also the fastest-growing Spanish-language broadcast network among Adults 18-49 and Adults 18-34 for the 2008-2009 broadcast season. Telemundo averaged 658,000 in Adults 18-49 in Monday through Friday prime, an increase of +16% over last season (568,000) with a 21% share of Spanish, up two points. In Monday through Sunday prime, Telemundo averaged 621,000 among Adults 18-49 up 13% and a 22% share of prime, up two points from last season.
Among Adults 18-34, Telemundo averaged 376,000 in Monday through Friday prime, growing 22% from last season. During Monday through Sunday prime, Telemundo increased its delivery up 18% to 361,000 Adults 18-34.
2008 -2009 Season Highlights
Sports
Rumbo al Mundial continued to set new records throughout the season. Of the 16 Rumbo Al Mundial Mexican National Team games aired in the 2008-2009 TV season, 13 are ranked among Telemundo's top 25 telecasts of all time, including the top seven spots. The #1 telecast of all time on Telemundo was on the legendary lucky day of September 9, 2009. Rumbo al Mundial featuring Mexico vs. Honduras averaged nearly 3.4 million viewers Adults 18-49. In addition, Telemundo carried six of the top 10 and 12 of the top 20 sporting events on Spanish-language broadcast TV in the 2008-09 season among Adults 18-49 and Men 18-49.
Movies
Among Adults 18-49, Telemundo aired 11 of the top 20 primetime movies on Spanish-language broadcast TV during the 2008-09 season with titles such as "Apocalypto," "2 Fast 2 Furious" and "Titanic."
Specials
The Billboard Latin Music Awards Presented by State Farm, set a new record in 2009 delivering the best performance in Billboard history over the course of its 11 year run on the network. The broadcast averaged a record-breaking 1,340,000 Adults 18-49, growing +22% from last year. Program ratings among other key demos surpassed last year's numbers among total viewers 2.3 million, +11% ; Adults 18-34 (770,000) +28%; Women 18-49 (726,000) +28%; Men 18-49 (614,000) +17% and Men 18-34 (386,000) +36%.
Daytime and Early Fringe
Telemundo also posted gains in the major non-prime dayparts. In Total Day (Monday-Sunday, 6AM-6AM) Telemundo captured a 27% share, three points higher than last season. Telemundo averaged 323,000 viewers in Adults 18-49, growing +19% over prior season (271,000 viewers) -- the only Spanish-language network to register growth in this daypart.
Telemundo produced double-digit gains in Early Fringe in 2008-09, rising +28% to average 508,000 viewers (vs. 397,000 in 2007-2008) and garnered a 33% share of the audience, up eight points over last season.
Source: NTI, Live+Same Day, program average data, 9/24/07-9/21/08 vs. 9/22/08-9/20/09.
###
About Telemundo:
Telemundo Communications Group ("Telemundo"), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 30 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which offers Telemundo's original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com <http://www.telemundo.com/> and www.holamun2.com <http://www.holamun2.com/>; and Telemundo Internacional, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
Well that’s not a hard feat when your audience is measured in the thousands…
NBC-Universal has this pattern of excluding MyNetworkTV when they report their weekly numbers, so I’m not surprised that they also conveniently exclude them when they report season-long numbers too.
For the record, MyNetworkTV finished the 52-Week 2008-09 season with a higher A18-49 growth (up +28%) than TeleMundos +17% gain.
MyNetworkTV had its best 52-week season ever, adding +0.3 in households (up +43%), increasing +150,000 in A18-49s (up +28%), and jumping up by +470,000 P2+ viewers (+43%) from their averages from last season.
—————————————————————————
MyNetworkTV First Three Seasons
52-Week Seasons (Weeks 1-52)
Households A18-49 P2+ Viewers
—————————————————————————
2006-07: 0.6HH/1%, 0.3 A18-49 (420,000 young adults), 880,000 P2+ viewers
2007-08: 0.7HH/1%, 0.4 A18-49 (530,000 young adults), 1,100,000 P2+ viewers
2008-09: 1.0HH/2%, 0.5 A18-49 (680,000 young adults), 1,570,000 P2+ viewers
When I saw the release my first thought was “no way that’s more growth than adding Friday Night Smackdown! on MNT!” That was the primary reason I didn’t post the release myself.
Edit: though MNT isn’t major enough to pay to have itself measured in the overnight reports, and they did say “major broadcasters”
Straight out of my hometown – Hialeah, FL!
Robert Seidman says:
September 28, 2009 at 5:11 pm
Edit: though MNT isn’t major enough to pay to have itself measured in the overnight reports, and they did say “major broadcasters”
—
Such is the hubris of NBC-Universal that they could not include another competitor (owned by News Corporation) as a “major broadcaster”, even though that broadcaster had better season-to-date numbers in households (MNT’s 1.0 vs. TM’s 0.6), A18-49 (MNT’s 680,000 vs TM’s 670,000) and P2+ (MNT’s 1,570,000 viewers vs. TM’s 1,150,000 viewers). Not to mention also MNT’s higher affiliate count, and a greater broadcast coverage.
Spin spin spin!