Nickleodeon marks 58th straight quarter as basic cable’s number one network with kids, total viewers

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via Nickelodeon press release:


Nickelodeon, the number-one network for kids, finished the just-completed third quarter in first place with kids 2-11 (3.4/1.2 million) and total viewers (2.2 million), marking its 58th consecutive quarter on top, according to Nielsen Media Research (6/29/09-9/27/09).  Nickelodeon’s third quarter featured high-performing series and specials like SpongeBob SquarePants and the live-action hit show starring Miranda Cosgrove, iCarly.

iCarly continued connecting with viewers with “iThink They Kissed” (Sept 12, 8 p.m. ET/PT) drawing 8.4 million total viewers, and “iFight Shelby Marx” (Aug. 8, 8 p.m. ET/PT) scoring a series best with 8.9 million total viewers.  Year to date, iCarly ranks as television’s number-one program with kids 2-11.

SpongeBob SquarePants, which is celebrating its tenth anniversary in 2009, is television’s number-one animated series among kids 2-11 in third quarter and has been top ranked for eight consecutive years.  The Ultimate SpongeBob SpongeBash Weekend (July 17-19) in third quarter reached a cumulative total of 40.3 million total viewers and 15.7 million kids 2-11.

Nickelodeon’s digital networks also set viewership records this quarter. Nicktoons Network had its most-watched quarter ever with boys 9-14, posting gains of +25% with the demo.  Nicktoons averaged a 0.6/40,000 B6-11, 0.5/31,000 B9-14, a 0.3/43,000 T9-14 and 163,000 total viewers for the quarter.

The N, fueled by the record-setting performance of its first original TV movie Degrassi Goes to Hollywood (Aug. 14, 8 -10 p.m. ET), had its most-watched third quarter ever with 191,000 total viewers and an average of 0.5/76,000 T12-17. NOGGIN also celebrated its best third quarter ever with 452,000 total viewers (+17%) and an average of 2.3/236,000 K2-5 (+10%).

Nick at Nite also was total day’s number-one basic cable network with Women 18-49 in third quarter, led by the performances of the latest additions to its line-up, Everybody Hates Chris and Glenn Martin, DDS.  The debut of  Everybody Hates Chris ranked as the most-watched live action premiere for the network with Adults 18-49 since Home Improvement (2007) and is averaging 1.8 million total viewers since its premiere (Sept. 7), +5% more than the series drew on the CW (1.7 million).  Glenn Martin. DDS averaged 2.6 million (P2+) viewers per telecast during its premiere week (Aug. 17–20) and continues to draw 2.1 million total viewers per week.


Source: NMR 6/29/09 – 9/27/09, Live + 7 Day data through 9/13/09, Live + Same Day data 9/14/09-9/27/09




Nick at Nite finished the just-completed third quarter (3Q) as basic cable’s number-one network with Women 18-49 in total day, averaging a 0.7/399,000 W18-49 and 0.5/603,000 A18-49, according to Nielsen Media Research (6/29/09-9/27/09).

Nick at Nite ranks as ad-supported cable’s number-one co-viewed network during the 8-9 p.m. hour in 3Q, with 33% of Adults 18-49 watching with at least one kid per household.  In prime time, Nick at Nite averaged a 0.5/586,000 A18-49, a 0.6/351,000 W18-49 and increased by +9% in prime with total viewers (1.8 million P2+).  On July 5, Nickelodeon extended the Nick at Nite programming block to encompass all three hours of prime time (8-11 p.m. ET/PT), providing viewers with a slate of family programming.

Nick at Nite’s quarterly performance was driven by the latest additions to its line-up: Everybody Hates Chris, Glenn Martin, DDS, and The Nanny and George Lopez— which both posted double-digit gains over last year with key demos.  Additionally:

    • The debut of Everybody Hates Chris (Sept. 7, 10 p.m. ET/PT) ranked as the most-watched live-action premiere (Sept. 7) for Nick at Nite with Adults 18-49 since Home Improvement (2007).  Since then, the series is averaging 1.8 million total viewers, +5% more than the series drew on the CW (1.7 million).
    • Glenn Martin. DDS, the original comedy from Michael Eisner’s Tornante Animation, ranks as Nick at Nite’s number-one program among persons 2+ with 2.1 million total viewers each week.  The series averaged 2.6 million (P2+) viewers per telecast during its premiere week (Aug. 17–20).
    • The Nanny, which posted year-over-year gains of +29% in rating and +21% in delivery for third quarter among Women 18-49 (0.9/511,000), now ranks as Nick at Nite’s number-one program among W18-49.
    • George Lopez boasted ratings gains over last year of +20% with Adults 18-49 (0.6/692,000) and +25% with Men 18-49 (0.5/286,000), and is now Nick at Nite’s top show among those demographics in 3Q.

Nick at Nite is Nickelodeon’s nighttime programming block that features popular hit family comedies including the Emmy Award-winning series Home Improvement, George Lopez, Malcolm in the Middle, original comedy Glenn Martin, DDS and Everybody Hates Chris.

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All numbers above are based on Nielsen Media Research and Nick at Nite’s total programming day unless otherwise noted.  Nick at Nite: M-Th and Sun: 8 p.m.-6:30 a.m.; Fri-Sat 9 p.m.-6 a.m. (ET/PT)

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