Trauma drops to a 2.2 w/adults 18-49, Leno Show to a 1.7 in final numbers

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Updated blurbs from NBC based on final numbers:

  • At 8 p.m. ET, “Heroes” averaged a 2.5 rating, 6 share in adults 18-49 and 5.7 million viewers overall in a highly competitive time period that included Fox’s “House,” ABC’s “Dancing With the Stars” and CBS’s comedies.  In the time period, “Heroes” is #2 among the major networks in men 18-34.
  • “Heroes” is one of the most time-shifted shows on television, last season adding an average of 24% to these next-day “live plus same day” numbers in 18-49 when “live plus 7” results are calculated.
  • At 9 p.m. ET, the premiere of “Trauma” averaged a 2.2/5 in adults 18-49 and 6.7 million viewers overall in a highly competitive time period that included CBS’s “Two and a Half Men” and “Big Bang Theory,” ABC’s “Dancing With the Stars” and Fox’s season premiere of “Lie To Me.”
  • “Trauma” retained 88 percent of its 18-49 lead-in, and built by 17 percent in total viewers and by 28 percent in women 25-54 (3.2 vs. 2.5).
  • “Trauma” generated NBC’s biggest overall audience in the time period with regular programming since April 13.
  • From 10-11 p.m. ET, “The Jay Leno Show” averaged a 1.7/4 in adults 18-49; a 2.0/5 in adults 25-54 and 5.5 million viewers overall.
  • “The Jay Leno Show” ranked #3 among the major networks in the time period in adults 18-49, #3 in adults 25-54 (the key demographic for late local news) and #3 in total viewers.  Last night’s time-period competition included CBS’s “CSI: Miami” and ABC’s “Castle.”
  • In the time period, “The Jay Leno Show” ranked #2 among the major networks in men 18-49 and men 18-34.
  • Comparisons with Jay Leno’s 2008-09 averages at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49 (1.7 vs. 1.4), adults 25-54 (2.0 vs. 1.8) and total viewers (5.5 million vs. 5.1 million).  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49 (1.7 vs. 2.2), adults 25-54 (2.0 vs. 2.7) and total viewers (5.5 million vs. 6.9 million).

NOTE: All national ratings are “live plus same day” unless otherwise indicated.  Metered-market household ratings are “live only.”  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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