via History Channel press release:
HISTORY™ RECORDS ITS BEST 3RD QUARTER OF ALL TIME
& ITS BEST SEPTEMBER EVER
NETWORK AHEAD IN ALL KEY DEMOS SUCCESS DRIVEN BY NEW & RETURNING SERIES and SPECIALS
Including ICE ROAD TRUCKERS, PAWN STARS, EMMY AWARD-WINNING 102 MINUTES THAT CHANGED AMERICA, groundbreaking special MANSON
New York, September 30, 2009 – HISTORY™ has just completed its best Third Quarter of all time, and its best September ever, in all key demos. The network’s success continues to be driven by its powerful series including the sizzling freshman series PAWN STARS, returning hit ICE ROAD TRUCKERS as well as newcomers MysteryQuest and Nostradamus Effect. The Emmy Award-winning special 102 MINUTES THAT CHANGED AMERICA and groundbreaking specials such as MANSON and WOODSTOCK also contributed to HISTORY’S ongoing ratings accomplishment.
Third Quarter 2009 is the network’s best ever, with increases in all key demos vs. 2008*:
- #1 A25-54 (610,000) – up +11%
- #1 A18-49 (564,000) – up +13%
- #1 M25-54 (418,000 – up +14%
- #1 M18-49 (388,000) – up +15%
- #1 in Total Viewers (1.2 million) – up +9%
* Rankings are the network’s vs. itself since HISTORY began being measured, and the % are vs. 2008.
ICE ROAD TRUCKERS remains HISTORY’s #1 hit, with a series average of 2.7 million total viewers, 1.3 million A18-49 and 1.6 million A25-54. The more recently launched PAWN STARS, in the 10pm hour on Sundays, has averaged 2.2 million total viewers, 1.2 million A18-49 and 1.3 million A25-54. It is now the network’s number two series of all time, after ICE ROAD TRUCKERS.
This September is also HISTORY’s best September ever, with increases in all key demos versus 2008. Highlights for the month include the Emmy Award-winning special 102 MINUTES THAT CHANGED AMERICA with 2.0 million A25-54 impressions in an encore presentation on 9/11; and episodes of Pawn Stars, with Sept. 27 episode garnering a best-yet 1.6 million A25-54 impressions.
HISTORY™ and HISTORY HD™ are the leading destinations for revealing, award-winning original nonfiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network’s program offerings are hit series such as How the Earth Was Made, Pawn Stars, Ax Men, Battle 360, The Universe, and Ice Road Truckers, as well as acclaimed specials including 102 Minutes That Changed America, King, Life After People, 1968 with Tom Brokaw, Nostradamus: 2012 and Star Wars: The Legacy Revealed. HISTORY has earned four Peabody Awards, seven Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor’s Award from the Academy of Television Arts & Sciences for the network’s Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network’s latest initiative connecting America’s schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the definitive historical online source that delivers entertaining and informative content featuring broadband video, interactive timelines, maps, games, podcasts and more.