Syfy launches first phase of innovative Caprica marketing

Categories: Cable TV

Written By

September 30th, 2009

Caprica-Pilot

via press release:

SYFY LAUNCHES FIRST PHASE OF INNOVATIVE Caprica MARKETING CAMPAIGN WITH SCREENINGS AT PRESTIGIOUS FILM FESTIVALS IN SAN DIEGO, WOODSTOCK AND AUSTIN

Caprica Premieres on Syfy January 22, 2010

New York, NY – September 30, 2009 – Syfy is launching the first phase of its innovative national marketing campaign behind the highly anticipated January 22, 2010, premiere of Caprica with screenings at the prestigious San Diego, Woodstock and Austin Film Festivals.

Humanity's storyline takes completely new twists with Caprica, which follows two rival families and their patriarchs – Daniel Graystone (Eric Stoltz) and Joseph Adama (Esai Morales) – as they compete and thrive in the vibrant realm of the 12 Colonies, a society recognizably close to our own.  This original, standalone series will feature the passion, intrigue, political backbiting, and family conflict in an omnipotent society that is at the height of its blind power and glory…and, unknowingly, on the brink of its fall.  Caprica also stars Paula Malcomson (Amanda Graystone), Polly Walker (Sister Clarice Willow), Magda Apanowicz (Lacy) and Alessandra Torresani (Zoe Graystone).

Said Blake Callaway, Vice President, Brand Marketing, Syfy: “As heir to the rich legacy of Battlestar Galactica, Caprica is more than a new television series. With its pedigree of talent, cinematic look, feel and design along with the intelligence of the program’s vision and provocative story lines, Caprica is a natural fit for a film festival. Reflecting the unique way we’re planning on marketing the series, San Diego, Woodstock and Austin Film Festivals are great platforms to kick off the Caprica marketing campaign.”

Caprica Film Festival Screenings

    • San Diego Film Festival on Saturday, September 26.
    • At Woodstock Film Festival, celebrating its 10th anniversary, Friday, October 2, and Sunday, October 4.
    • Caprica Producer/Director Jeffrey Reiner and star Esai Morales will attend the Austin Film Festival Saturday, October 24 screening as well as participate on panels.

Caprica is from Universal Cable Productions and is executive produced by Ronald D. Moore, David Eick and Jane Espenson.  Jonas Pate serves as co-executive producer and director.  Jeffrey Reiner (Friday Night Lights) directed the pilot.

UNIVERSAL CABLE PRODUCTIONS was established to create a sustainable pipeline of quality content and derive the greatest value from it across multiple platforms.  The studio will be an industry leader in unique and innovative programming for USA and Syfy, and all cable networks.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

 
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