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TV Ratings Tuesday: NCIS & CBS Trample The Competition, Again

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September 30th, 2009

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Note: due to a preemption in Chicago for a Cubs game, The CW fast affiliate ratings for last night do not accurately reflect the program's actual ratings and will more than likely change in the nationals.

Scoreboard CBS NBC FOX ABC Uni CW
Rating: Adults 18-49 4.0/11 3.1/9 2.7/8 2.0/6 1.7/5 1.0/3
Rating: Adults 18-34 2.8/9 2.5/8 2.6/8 1.5/4 1.8/5 1.2/4
Total Viewers (million) 17.15 8.23 5.90 8.42 4.22 2.00

CBS' NCIS hit a series high average viewership, and maintained the strong 4.6 adults 18-49 demo rating from its premiere, as CBS again trampled the competition on Tuesday night. NBC's results improved from last week, and The Jay Leno Show finished second in the 18-49 demo for the 10pm hour, but ABC's Tuesday woes continued as its entire line up slumped.

CBS maintained the same nightly demo rating average (4.0) as its premiere Tuesday night last week. Impressive, most impressive. NCIS won its time slot in viewers (20.65m, a series high), and the adults 18-49 demo (4.6 rating). NCIS: Los Angeles fell just 7% from its series premiere demo rating (4.1 vs. 4.3). The Good Wife kept 100% of its adults 18-49 demo from its premiere (3.1 rating). Stand back, the oncoming light you see is CBS' Tuesday night freight train.

NBC's Biggest Loser averaged a 3.6 adults 18-49 demo rating, up 16% from its 3.1 rating last week, and it beat NCIS: Los Angeles in the 18-49 demo (4.2 vs. 4.1) in its final half hour to top all shows. That strong lead-in may have helped The Jay Leno Show grab its 2.3 18-49 demo rating, second for the 10pm hour last night. It's a tough morning for all the Leno skeptics.

Hell's Kitchen slipped just a tick in the demo, posting a 3.1 adults 18-49 rating (vs. 3.2 last week). So You Think You Can Dance posted a 2.4 18-49 demo rating down just a tick from Wednesday’s telecast (2.5 rating).

ABC's summer woes on Tuesday seem to have carried over to the Fall, as it's entire line up fell. Of course Shark Tank wasn't going to match Dancing with the Stars ratings in the timeslot from last week, but the Dancing with the Stars results show a 9 could only manage only a 2.6 demo rating, its lowest rating ever for a regularly scheduled episode. the forgotten was, as it fell to just a 2.0 demo rating, down 23% from its premiere (2.6 rating).

With the baseball preemption in mind, 90210 was up a tick in the adults 18-49 demo and effectively flat in the 18-34 demo (1.5 rating). Melrose Place was down slightly in the adults 18-49 demo (0.75 vs. 0.8), and flat in the women 18-34 demo (1.4 rating).

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS NCIS 4.4 13 19.991
NBC The Biggest Loser 3.1 9 8.220
FOX Hell's Kitchen 3.0 9 6.415
ABC Shark Tank 1.4 4 5.219
CW 90210 1.2 4 2.488
8:30 CBS NCIS 4.8 13 21.306
NBC The Biggest Loser 3.4 10 8.781
FOX Hell's Kitchen 3.1 9 6.669
ABC Shark Tank 1.6 5 5.344
CW 90210 1.2 3 2.426
9:00 CBS NCIS: Los Angeles 4.2 11 17.907
NBC The Biggest Loser 3.6 10 9.060
FOX So You Think You Can Dance? 2.5 7 5.387
ABC Dancing with the Stars 2.5 7 12.113
CW Melrose Place 0.8 2 1.604
9:30 NBC The Biggest Loser 4.2 11 10.070
CBS NCIS: Los Angeles 4.1 11 16.932
ABC Dancing with the Stars 2.7 7 12.836
FOX So You Think You Can Dance? 2.3 6 5.125
CW Melrose Place 0.7 2 1.465
10:00 CBS The Good Wife 3.2 9 13.668
NBC The Jay Leno Show 2.5 7 7.105
ABC the forgotten 2.0 5 7.762
10:30 CBS The Good Wife 3.1 9 13.087
NBC The Jay Leno Show 2.0 6 6.150
ABC the forgotten 1.9 6 7.278

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Late night results direct from NBC:

In Late-Night Local People Meters Tuesday night:

Conan O'Brien (1.1/5 in 18-49 in local people meters) out-rated CBS's Late Show (0.8/4) in Nielsen's 24 local markets with People Meters. Conan also topped Late Show in adults 18-34 (0.9/4 vs. 0.6/3). Versus the prior Tuesday, when Late Show's guest was former President Bill Clinton, Conan was up 22% in 18-49 in the Local People Meters (1.1 vs. 0.9) while Late Show was down 33% (0.8 vs. 1.2).

At 12:35 a.m., Jimmy Fallon (0.7/4 in 18-49 in local people meters) beat CBS's LATE LATE SHOW (0.5/4). Jimmy also out-rated Ferguson in 18-34 (0.6/5 vs. 0.4/3).

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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