Kimbo Slice vs. Roy Nelson MMA bout sets Nielsen records for Spike
Win or lose, the YouTube hero that is Kimbo Slice is always a ratings draw:
via MMA Weekly:
Episode three of The Ultimate Fighter: The Heavyweights – featuring Kimbo’s first fight under the UFC banner – produced the highest numbers in Spike TV history in many key categories and vaulted into the Top 5 of the most-watched bouts in the history of televised mixed martial arts in the United States.
Despite Kimbo showing little progress in his MMA skills and Nelson providing little excitement in the victory, the initial broadcast of the episode pulled in an average of 5.3 million viewers for the entire 60-minute broadcast, according to Spike TV vice president Brian Diamond. For the fight itself, the final 15 minutes of the show, the average rose dramatically to 6.1 million viewers for that time period. That means that the number of viewers tuning in for the actual fight increased substantially in order to raise the episode average to 5.3 million viewers.
The previous record for most average viewers during an episode of The Ultimate Fighter or any other original series on Spike TV was this season’s premier, which boasted an average of 4.1 million viewers. Episode three drawing an average of 5.3 million puts the show in uncharted territory for the network.