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TV Ratings Wednesday: Hank, The Middle premiere mediocre, but...; CBS and FOX tie

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October 1st, 2009

HANK-ABC

Scoreboard FOX CBS ABC NBC Uni CW
rating/Share: Adults 18-49 3.0/8 3.0/8 2.8/8 2.2/6 1.6/4 1.0/3
Rating/Share: Adults 18-34 3.3/10 1.9/6 2.2/7 1.9/6 1.7/5 1.2/4
Total Viewers (million) 6.99 11.20 8.22 7.08 3.98 2.19

I still haven't seen all the data, but I have seen all the 18-49 data.  Hank premiered with a 2.2/7 adults 18-49 rating and though that sounds a bit soft (and is!) it was still better than both Mercy (2.1), and its sitcom competition, the New Adventures of Old Christine (2.0).  At 8:30, The Middle fared a bit better with a 2.5, and  that will likely be chalked up by many to being on later.  The Middle bested Gary Unmarried on CBS  (2.3/7).

FOX's: So You Think You Can Dance and Glee were both up a couple of ticks from last week, SYTYC from a 2.5 to a 2.7;  Glee from a 3.0 to a 3.2.

The 9pm-10p block on ABC was down noticeably from the overnight numbers last week (they changed in the finals, but both had 4.3 ratings in the overnight reporting last week), but were still strong with Modern Family scoring a 3.7, and Cougar Town a 3.6 this week.  Demo-wise ABC edged out CBS' during the 9p-10p block with a 3.7 to Criminal Minds' 3.6 rating.  But Criminal Minds was the night's most-watched show with 13.6 million. That's also a noticeable drop from last week's 4.2/15.4 million in the overnights.

NBC's Mercy was down a couple of ticks from its series premiere to a 2.1, and Law & Order: SVU held steady from last week with a 2.5.   Leno was down a tick from last week's 2.0 rating to a 1.9 rating.

Notably the Melrose Place encore at 9p  on the CW were up 0.1 from last week's TBL in adults 18-34 and women 18-34.  Earlier in the night on the CW  improved over last week by 17% in women 18-34 (2.7/9), 13% in adults 18-34 (1.8/6), 15% in adults 18-49 (1.5/5), and 18% in total viewers (3.3mil). It was ANTM's best performance this cycle in women 18-34 (tie), adults 18-34 and total viewers.

  • Conan O'Brien (1.0/4 in 18-49 in local people meters) tied CBS's Late Show (1.0/4) in Nielsen's 24 local markets with People Meters.  Conan beat Late Show in adults 18-34 (0.8/4 vs. 0.6/3).
  • At 12:35 a.m., Jimmy Fallon (0.6/4 in 18-49 in local people meters) topped CBS's LATE Late Show (0.5/3).  Jimmy also defeated Ferguson in 18-34 (0.5/4 vs. 0.4/2).

Full Details:

Time Net Show 18-49 Rating/Share Viewers (Millons)
8:00 FOX So You Think You Can Dance 2.7/8 6.66
ABC Hank (series premiere) 2.2/7 8.46
NBC Mercy 2.1/6 7.35
CBS New Adventures of Old Christine 2.0/6 7.20
CW America's Next Top Model 1.5/5 3.31
8:30 ABC The Middle (series premiere) 2.5/7 8.60
CBS Gary Unmarried 2.3/7 7.08
9:00 ABC Modern Family 3.7/10 9.91
CBS Criminal Minds 3.6/10 13.60
FOX Glee 3.2/9 7.32
NBC Law & Order: SVU 2.5/7 7.90
CW Melrose Place (R) 0.5/1 1.08
9:30 ABC Cougar Town 3.6/9 9.14
10:00 CBS CSI: NY 3.2/9 12.87
ABC Eastwick 2.4/7 6.62
NBC The Jay Leno Show 1.9/5 5.99

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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