ABC pushes "Ugly Betty" premiere to October 16

Categories: Network TV Press Releases

Written By

October 2nd, 2009

Ugly Betty

originally Ugly Betty was set to premiere on 10/9.  Now its two hour premiere has been pushed until 10/16.  I'm checking to see if ABC's plan is to go with another Friday of encores of new series on 10/9.

Update: October 3 Flash Forward, Modern Family and The Middle will air between 8p-10p on 10/9.

Update: as of 11:00AM PT on October 2 ABC says nothing has been slotted for 10/9  between 8p-10p yet, so the plans for that night are still TBA.

Via ABC press release:

SEASON PREMIERE

“UGLY BETTY” KICKS OFF ITS FOURTH SEASON WITH TRANSFORMATIONS GALORE

AND A NEW LOOK FOR BETTY IN A TWO-HOUR PREMIERE, FRIDAY, OCTOBER 16 ON ABC

Kristen Johnston, Lynn Redgrave, Judy Gold, Smith Cho and Yaya DaCosta Guest Star

“Ugly Betty” returns for a fourth season with a two-hour season premiere, FRIDAY, OCTOBER 16 (8:00-10:00 p.m., ET) on the ABC Television Network.

Note: This program was originally scheduled to air on Oct. 9.

In the first hour, “The Butterfly Effect” Part 1 (8:00-9:00 p.m.), Betty finds that everything is changing as she begins her new job as associate features editor, especially since her boss is her ex-boyfriend, Matt Hartley, who is still unhappy about their breakup. In addition, Betty’s new officemate, Megan (Smith Cho), openly resents her, while Marc is constantly undermining her because he felt he was more deserving of the promotion. Meanwhile, without Betty as his assistant, Daniel is adrift, still mourning the loss of his wife, Molly. Betty tries to help Megan out on an assignment and connects with a thoughtful insect jewelry designer, Olivia (Lynn Redgrave), while Justin starts high school and is victimized by bullies—but won’t tell his mom, Hilda. Claire Meade is finding that her power struggle at the company has her sitting pretty – for the moment -- opposite Wilhemina, who lost her claim to the Meade throne last season. But Wili has perhaps an even bigger problem than job security — she is harboring a secret at home that is driving Marc to distraction.

In “The Butterfly Effect,” Part 2 (9:00-10:00 p.m.), Betty gets to run her own Mode photo shoot at the United Nations to promote their anti-malaria initiative, “Nothing but Nets,” but her big opportunity becomes a baptism by fire when Daniel’s neediness takes its toll, and Matt openly demoralizes her. Meanwhile, Amanda does some soul-searching when she bonds with Daniel’s new temp, Helen (Kristen Johnston), a career receptionist as fabulous as Amanda is. Wili makes it her personal mission to protect a loved one, and Hilda reaches out to Marc to figure out how to help Justin.

“Ugly Betty” stars America Ferrera as Betty Suarez, Eric Mabius as Daniel Meade, Tony Plana as Ignacio, Ana Ortiz as Hilda, Judith Light as Claire Meade, Becki Newton as Amanda, Michael Urie as Marc, Mark Indelicato as Justin, Daniel Eric Gold as Matt Hartley and Vanessa Williams as Wilhelmina Slater.

Guest-starring in “The Butterfly Effect,” Part 1 are Lynn Redgrave as Olivia, David Rasche as Calvin Hartley, Smith Cho as Megan, Yaya DaCosta as Nico Slater, Alec Mapa as Suzuki St. Pierre, Ralph Macchio as Archie Rodriguez and Judy Gold as Joan. This episode was written by Henry Alonso Myers and Sheila Lawrence, and directed by John Terlesky.

Guest starring in “The Butterfly Effect,” Part 2 are Kristen Johnston as Helen, Smith Cho as Megan, Yaya DaCosta as Nico Slater, Piter Marek as Oscar Castelar, Rob Bartlett as Security Guard and Matte Osian as Dmitri. This episode was written by Henry Alonso Myers and Sheila Lawrence, and directed by Victor Nelli, Jr.

“Ugly Betty’s” executive producers are Silvio Horta (“Urban Legend”), Academy Award-nominee and Emmy Award winner Salma Hayek, Jose Tamez, Richard Heus, Victor Nelli Jr., Jon Kinnally, Tracy Poust, Henry Alonso Myers and Sheila Lawrence. Co-executive producers are Chris Black, Gail Lerner and Abraham Higgenbotham.

”Ugly Betty” is broadcast in 720 Progressive (720P), ABC’s selected HDTV format, with 5.1-channel surround sound and Spanish subtitles via secondary closed captioning. This program carries a TV-PG,L parental guideline.

For more information on “Ugly Betty,” visit ABC.com.

 
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