ABC Wins 2nd Straight Thursday in Adults 18-49 by Wide Margins

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

greys anatomy

via press release:

Quick Take for Thursday, October 1, 2009

(Fast Affiliate Live + Same Day Ratings)

ABC Wins 2nd Straight Thursday in Adults 18-49 by Wide Margins

“FlashForward” Delivers Strong Retention of its Big Week-Ago Series Debut

Thursday Night (8:00-11:00 p.m.)

ABC won its 2nd Thursday in a row among Adults 18-49 (4.7/13), beating out runner-up CBS by 24% (3.8/11), third-place Fox by 88% (2.5/7) and fourth-place NBC by 114% (2.2/6).  In fact ABC ranked No. 1 in each half-hour of the night in the key young adult sales demo.  The Net also won on the evening for the 2nd week running with Adults 18-34 and Adults 25-54.

“FlashForward” (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC’s second telecast of “FlashForward” ran neck-and-neck with CBS veteran “Survivor” among Adults 18-49, tying for the No. 1 position (3.7/11).  However, the demographic difference in the slot came among Adults 18-34, where “FlashForward” won the hour by 52% over “Survivor: Samoa” (3.2/11 vs. 2.1/7).  From its first half-hour to its second half-hour, the ABC freshman drama gained Viewers (+5%) and Adults 18-49 (+11%) throughout its telecast.

  • “FlashForward” showed strong retention of its high profile week-ago series debut telecast in Total Viewers (86%) and Adults 18-49 (93%).
  • “FlashForward” drastically improved the hour year to year for ABC, up by 2.5 million viewers (10.8 million vs. 8.3 million) and by 48% in Adults 18-49 (3.7/11 vs. 2.5/7) over an original “Ugly Betty” on the same night last year.

“Grey’s Anatomy” (9:00-10:00 p.m.)

Thursday’s #1 TV program for the 2nd consecutive week in Adults 18-49, ABC’s “Grey’s Anatomy” (6.0/15) towered over its time slot, surpassing second-place CBS’ “CSI” by 50% (4.0/10) in the key young adult sales demo.

  • In adults 18-49, it was the highest-rated 1-hour telecast of “Grey’s” since last November – since 11/20/08.  And despite a significant year-to-year increase in Household DVR penetration (up to 33% from 27% a year ago), the 6th-year ABC drama was up over its second telecast last season in both Total Viewers (+4% -15.4 million vs. 14.8 million) and Adults 18-49 (+7% – 6.0/15 vs. 5.6/13).


“Private Practice” (10:00-11:00 p.m.)

Taking full control of the 10 o’clock hour in Adults 18-49, the third-season premiere of ABC’s “Private Practice” (4.5/13) outpaced CBS’ “The Mentalist” by 22% (3.7/10) and NBC’s “Jay Leno” by 181% (1.6/4 – tying its lowest-rated telecast to date).   “Private Practice” stood as the No. 2 TV show on Thursday in Adults 18-49, trailing only “Grey’s Anatomy.”

  • In Total Viewers and Adults 18-49, “Private Practice” marked its best numbers since last February – since 2/12/09, which was a cross-over episode with “Grey’s Anatomy.”
  • “Private Practice” posted its strongest-ever non-crossover retention of its “Grey’s” lead-in among Total Viewers (75%) and Adults 18-49 (75%).
  • The “Private Practice” Season 3 opener (11.5 million & 4.5/13) topped every benchmark comparison for the show and the network.  “Private Practice” was up over its year-ago season premiere (8.2 million & 3.3/8 on 10/1/08) by 3.3 million viewers and by 36% in Adults 18-49.   The compatible “Grey’s Anatomy” lead-out was also up from ABC’s year-ago series premiere of “Life on Mars” in the time period (11.3 million & 3.7/10 on 10/9/08) and even bettered its sophomore season finale during the ’09 May Sweep (9.7 million and 3.5/10 on 4/30/09).  It was also up from its Thursday night premiere in January (9.0 million & 3.3/8 on 1/8/09).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 27% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/1/09.

blog comments powered by Disqus