via CW Press Release:
WHEN I WAS A VAMPIRE, MY FRIEND HE WAS THE RAVEN
THE CW ENJOYS ANOTHER STRONG THURSDAY NIGHT AS
THE Vampire Diaries GROWS WEEK TO WEEK IN NETWORK’S TARGET DEMO OF WOMEN 18-34 AND RANKS SECOND IN TIME PERIOD
VAMPIRE CONTINUES TO BEWITCH FEMALE TEENS WITH FIRST PLACE RANKING IN TIME PERIOD
VAMPIRE SHOWS CONTINUED STRENGTH WITH ADULTS 18-34, 18-49 DEMOS AND TOTAL VIEWERS
SUPERNATURAL HAS WEEKLY GROWTH IN ADULTS 18-34
October 2, 2009 (Burbank, CA) - The CW’s freshman hit THE Vampire Diaries continued to draw viewer blood in its third outing, showing week-to-week growth in the network’s key demographic of women 18-34 and resilient strength in other key demos and total viewers, according to preliminary live plus same day Nielsen ratings for October 1, 2009.
The “Family Ties” episode of TVD, which had absolutely nothing to do with Alex P. Keaton and featured vampire brother Stefan Salvatore (Paul Wesley) making easily the greatest catch of a football in human history, scored a 2.7/8 in The CW’s target demo, women 18-34, representing a 4% increase over last week’s outing. That rating gave the show a second place ranking in the time period, behind only ABC.
Vampire Diaries continued to cast a spell on viewers in a number of key ratings measurements, with flat week to week performances in adults 18-34 (1.8/6) and women 18-49 (2.3/3). TVD also mesmerized female teens with a 2.5/10, winning a first place finish in the influential demo. Additionally, TVD was seen by 3.52M total viewers.
SUPERNATURAL had another solid performance with “The End” episode—which does NOT represent “the end,” SUPERNATURAL fans—improving 8% over last week in adults 18-34 (1.3/4) while holding steady in women 18-34 (1.5/4) and adults 18-49 (1.2/3) and women 18-49 (1.4.3).
For the night, The CW’s new Thursday lineup showed weekly gains of 5% in women 18-34 (2.1/6) and 7% in adults 18-34 (1.6/5).
I have a question, VD has been getting excellent ratings. So why didn’t CW just renew it for a full season? Instead, they simply ordered more scripts?
Isn’t this show number one in terms of total viewer ratings on CW?
Julia3, my guess is that renewal announcements are timed for maximum PR benefit within the bounds of keeping everything on schedule.
I must say I’m one of those women watching the CW on Thursdays. I really too old for Vampire Diaries but I have fond memories of watching the old Dark Shadows soap as a kid so…
Yay for Supernatural. So since it improved 8% with adults 18-34 and it’s holding steady with women in that same age group, does that mean the ‘boys’ are tuning in (especially this week with the post apocalyptic zombie feel the ep had)?
I love this show!!!
cimmer, moi aussi! 40 here and love love love Supernatural and TVD, but hey they ARE using all our tunes and cars in Supernatural, lol
Thursday is the best night for TV. I’ve been a Supernatural fan since the beginning. VD is like icing on the cake
I am so happy to have something decent to watch on Thursday nites! I am so loving the Vampire Diaries. Great cast! Oh and I am one of the women in my middle 40′s and I have read the books. My teen daughters are loving it too.
LOVE LOVE LOVE TVD! I am so happy to have something to watch on thursday nights…I anticipate the showing all week and watch online during the weeks as soon as they post. I am still faithful to twilight (twi-mom for life) however this show is a great filler while waiting for the rest of the twi-saga to continue.
I love this show I have seen twilight and I am not a fan of it but I really love Vampire Diaries and I have my son watching to and the cast is awesome I can’t wait to see what happens next.
Ah how great. CW thursday nights are A-M-A-Z-I-N-G!
I have been a Supernatural fan since the beginning, and it continues to be awesome. And now Vampire Diaries just makes it even more fantastic to watch the CW. I LOVE Vampire Diaries. Mostly I am a super huge fan of Damon. Ian Somerhalder is doing a phenomenal job!