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TV Ratings Thursday:Flash Forward, Grey's Anatomy Stay Strong; Private Practice Opens Big

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October 2nd, 2009

greys anatomy

Scoreboard ABC CBS FOX NBC Uni CW
rating/Share: Adults 18-49 4.7/13 3.8/11 2.5/7 2.2/6 1.6/5 1.4/4
Rating/Share: Adults 18-34 4.4/14 2.2/7 2.0/6 2.3/7 1.7/5 1.6/5
Total Viewers (million) 12.55 14.17 7.60 5.46 4.08 3.04

ABC's Grey's Anatomy, now clearly the network's flagship, stayed strong with a 6.0 adults 18-49 demo rating, well above the 9pm competition, and lead ABC to the win for the night. Private Practice debuted well, up from last year's premiere, with a 4.5 demo rating. FlashForward dipped to a 3.7 demo rating, but still tied Survivor: Samoa for the hour.

At 8pm, FlashForward was down 10% in the demo from last week's premiere (3.7 vs. 4.1), a nice trend for the second outing. Survivor: Samoa was steady and tied FF for the hours demo win. Bones slipped a tenth from last week's 2.7 demo rating. Vampire Diaries held steady with a 1.7 18-49 demo, slipped slightly in overall adults 18-34 (1.65 rating vs. 1.75, but was up a tenth of a ratings point with CW's target women 18-34 demo (2.65 vs. 2.55 ratings) and was second in that demo for the hour behind only ABC.

Both SNL: Weekend Update (1.8 vs. 1.7) and Parks & Recreation (1.9 vs. 1.8) picked up a tenth of a demo ratings point, performing just a bit less pitifully than last Thursday.

Grey's Anatomy's 6.0 18-49 demo rating at 9pm was down just 9% from its premiere numbers (6.0 vs. 6.6). After the decline of Desperate Housewives, Grey's is head and shoulders ABC's strongest show now. The Office slipped at tenth from last week's 3.8 to a 3.7 demo ratings, but Community managed to increase its demo rating 7% (2.9 vs. 2.7) from last week. Its real test will come next week on October 15 when it moves to 8pm. Fringe held steady from last week's 2.3 18-49 demo rating. Supernatural held steady with a 1.2 18-49 demo rating, it was up a tenth in adults 18-34 (1.3 rating vs. 1.2 last week), and flat with women 18-34 (1.5 rating).

At 10pm, the  Private Practice premiere was was up 36% in the demo from last year's season premiere (4.5 vs. 3.3 demo rating), and well ahead of CBS' The Mentalist which scored a 3.7 rating which was up 12% from last week's 3.4 demo rating. The Jay Leno Show slipped a tenth from last week to a 1.6 demo rating, tieing its lowest demo rating mark, set earlier.

My take: Looks like ABC is set to stay slightly ahead of CBS overall for the night going forward, with almost all of its margin at 9pm. I would expect the Private Practice / Mentalist numbers to tighten in coming weeks. NBC is crippled on the night, with the Office weakening, and the 8pm hour a dead zone. Fox is never going to win the night, but they couldn't have expected to. They're up nicely from last year, which had to be their only reasonable objective. The CW's Vampire Diaries has settled into the only bright spot of the season for them and is staying strong.

Directly from NBC:

In Late-Night Local People Meters Thursday night:

  • Conan O'Brien (1.0/5 in 18-49 in local people meters) trailed CBS's Late Show (1.2/6) in Nielsen's 24 local markets with People Meters.  Conan prevailed in adults 18-34 (0.7/4 vs. 0.6/3).
  • At 12:35 a.m., Jimmy Fallon (0.5/3 in 18-49 in local people meters) trailed CBS's LATE Late Show (0.6/4).  Jimmy prevailed in 18-34 (0.4/3 vs. 0.3/2).
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millions)
8:00 CBS Survivor: Samoa 3.7 11 11.73
ABC FlashForward 3.7 11 10.78
FOX Bones 2.6 8 9.00
NBC SNL: Weekend Update 1.8 5 5.08
CW The Vampire Diaries 1.7 5 3.52
8:30 NBC Parks & Recreation 1.9 5 4.63
9:00 ABC Grey's Anatomy 6.0 15 15.36
CBS CSI 4.0 10 15.60
NBC The Office 3.7 10 7.28
FOX Fringe 2.3 6 6.21
CW Supernatural 1.2 3 2.57
9:30 NBC Community 2.9 7 5.84
10:00 ABC Private Practice (season premiere) 4.5 13 11.50
CBS The Mentalist 3.7 10 15.18
NBC The Jay Leno Show 1.6 4 4.96

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

RatingEstimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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