ABC’s Grey’s Anatomy, now clearly the network’s flagship, stayed strong with a 6.0 adults 18-49 demo rating, well above the 9pm competition, and lead ABC to the win for the night. Private Practice debuted well, up from last year’s premiere, with a 4.5 demo rating. FlashForward dipped to a 3.7 demo rating, but still tied Survivor: Samoa for the hour.
At 8pm, FlashForward was down 10% in the demo from last week’s premiere (3.7 vs. 4.1), a nice trend for the second outing. Survivor: Samoa was steady and tied FF for the hours demo win. Bones slipped a tenth from last week’s 2.7 demo rating. Vampire Diaries held steady with a 1.7 18-49 demo, slipped slightly in overall adults 18-34 (1.65 rating vs. 1.75, but was up a tenth of a ratings point with CW’s target women 18-34 demo (2.65 vs. 2.55 ratings) and was second in that demo for the hour behind only ABC.
Both SNL: Weekend Update (1.8 vs. 1.7) and Parks & Recreation (1.9 vs. 1.8) picked up a tenth of a demo ratings point, performing just a bit less pitifully than last Thursday.
Grey’s Anatomy’s 6.0 18-49 demo rating at 9pm was down just 9% from its premiere numbers (6.0 vs. 6.6). After the decline of Desperate Housewives, Grey’s is head and shoulders ABC’s strongest show now. The Office slipped at tenth from last week’s 3.8 to a 3.7 demo ratings, but Community managed to increase its demo rating 7% (2.9 vs. 2.7) from last week. Its real test will come next week on October 15 when it moves to 8pm. Fringe held steady from last week’s 2.3 18-49 demo rating. Supernatural held steady with a 1.2 18-49 demo rating, it was up a tenth in adults 18-34 (1.3 rating vs. 1.2 last week), and flat with women 18-34 (1.5 rating).
At 10pm, the Private Practice premiere was was up 36% in the demo from last year’s season premiere (4.5 vs. 3.3 demo rating), and well ahead of CBS’ The Mentalist which scored a 3.7 rating which was up 12% from last week’s 3.4 demo rating. The Jay Leno Show slipped a tenth from last week to a 1.6 demo rating, tieing its lowest demo rating mark, set earlier.
My take: Looks like ABC is set to stay slightly ahead of CBS overall for the night going forward, with almost all of its margin at 9pm. I would expect the Private Practice / Mentalist numbers to tighten in coming weeks. NBC is crippled on the night, with the Office weakening, and the 8pm hour a dead zone. Fox is never going to win the night, but they couldn’t have expected to. They’re up nicely from last year, which had to be their only reasonable objective. The CW’s Vampire Diaries has settled into the only bright spot of the season for them and is staying strong.
Directly from NBC:
In Late-Night Local People Meters Thursday night:
- Conan O’Brien (1.0/5 in 18-49 in local people meters) trailed CBS’s LATE SHOW (1.2/6) in Nielsen’s 24 local markets with People Meters. Conan prevailed in adults 18-34 (0.7/4 vs. 0.6/3).
- At 12:35 a.m., Jimmy Fallon (0.5/3 in 18-49 in local people meters) trailed CBS’s LATE LATE SHOW (0.6/4). Jimmy prevailed in 18-34 (0.4/3 vs. 0.3/2).
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
|NBC||SNL: Weekend Update||1.8||5||5.08|
|CW||The Vampire Diaries||1.7||5||3.52|
|8:30||NBC||Parks & Recreation||1.9||5||4.63|
|10:00||ABC||Private Practice (season premiere)||4.5||13||11.50|
|NBC||The Jay Leno Show||1.6||4||4.96|