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TV Ratings: Dollhouse dips to a new series low; Medium night's strongest show on a slow Friday

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October 3rd, 2009

Dollhouse-S2-E2

Scoreboard CBS NBC ABC FOX CW
rating/Share: Adults 18-49 1.7/6 1.4/5 1.2/4 0.8/3 0.7/3
Total Viewers (million) 7.69 6.55 4.64 2.22 1.91

Last night Dollhouse slipped to a series low 0.8/3 with adults 18-49 and averaged 2.1 million viewers.  Night's full details coming soon.

Sure, it was a very slow Friday for broadcast where the night's highest rated show with adults 18-49, Medium, pulled only a 1.8 rating with adults 18-49. Speaking of Medium, you can enter to win Medium's fifth season on DVD.  Ten people will win, if they are eligible and good at predicting how many people will watch next Friday's episode.   Last night Medium averaged 7.719 million in preliminary numbers

But that's not good news for Dollhouse.  And sure, Syfy airing Stargate Universe (we will hopefully see the numbers for it later today, if not, I'm sure we'll see them Monday) couldn't have helped, but dropping below a 1.0 can't be what FOX had in mind with its lower expectations for Friday.   And people bailed on Dollhouse out of 'Till Death!  The half hour viewer numbers for FOX just got worse each half hour between 8p-10p (2.42M, 2.29M, 2.19M, 1.99M).  FOX didn't edge The CW by much on the night in either viewers or adults 18-49, and The CW's night included an hour of an encore  of America's Next Top Model.

Interesting that the wisdom of the crowds theory works again as it seemed a 0.8 rating was the consensus forecast for Dollhouse last night  in the comments of a post discussing Dollhouse ratings.  I was cowardly and picked a range of .8-1.1.

It will be interesting to see whether Friday night ratings pick up as we get further into fall and Daylight Saving Time, or stay the "no show gets a 2.0!" graveyard it was last night.

full details(now updated):

Time Net Show 18-49 Rating/Share Viewers (Millons)
8:00 CBS Ghost Whiperer 1.7/6 7.63
NBC Law & Order 1.2/5 6.68
ABC FlashForward (R) 1.0/4 3.76
CW Smallville 0.9/4 2.39
FOX Brothers 0.8/3 2.42
8:30 FOX Til Death 0.8/3 2.29
9:00 CBS Medium 1.8/6 7.72
NBC Dateline NBC 1.7/6 7.48
ABC The Forgotten (R) 1.0/3 3.97
FOX Dollhouse 0.8/3 2.09
CW America's Next Top Model (R) 0.5/2 1.43
10:00 CBS Numb3rs 1.6/5 7.73
ABC 20/20 1.6/5 6.18
NBC The Jay Leno Show 1.5/5 5.49

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Versus premiere night last year, Smallville outperformed our comedies by +25% in adults 18-49 and +25% in total viewers.

 
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