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First Week Of The Jay Leno Show Really Was "DVR Proof"

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October 5th, 2009

Jay-Leno-September-14-2009

We've got our first look at DVR viewing data for the fall (for the week ending September 20) and The Jay Leno Show, which NBCU head Jeff Zucker previously touted as being "DVR Proof", really was.

I've included a special table first in addition to the DVR viewing tables we typically feature with the shows with the least DVR viewing as a % among adults 18-49. All the episodes of The Jay Leno Show in its first week were among the 25 least DVR viewed for the adults 18-49 demo. All had a lower % of demo DVR viewing than any new scripted show for the week. Note that the week of September 20 had mostly new episodes from the CW, Fox and NBC, but mostly repeats from CBS and ABC.

The other DVR viewing lists don't hold too many surprises. CW shows, as usual, feature prominently among "highest DVR %" both for the 18-49 demo and average viewers. Fox, targeting a younger demo this fall than last season, also had more shows near the top of the "high % DVR" list than last fall. NBC's The Office, a consistent DVR magnet was also near the top of the % DVR viewing lists, as was NBC's new Community.

Note that shows that were designated "specials" or repeats by their network are missing from this list.

Note that the first two tables below contains adults 18-49 demo program ratings, and the other two contain average viewership data.

To see previous weeks most DVR'd TV Shows lists click here.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation.

Smallest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (Sept 14-20):

Rank Programs Net 18-49 Live (rating) 18-49 Live+SD (rating) 18-49 Live+7 (rating) Increase From DVR Viewing % of All Viewing By DVR % of DVR Viewing On Airdate
1 FOOTBALL NT AMERICA PT 3 NBC 4.85 4.93 4.94 2% 2% 89%
2 FOOTBALL NT AMERICA PT 2 NBC 2.64 2.69 2.70 2% 2% 83%
3 CBS NFL NATL POST GAME CBS 5.10 5.22 5.22 2% 2% 100%
4 SUNDAY NIGHT NFL PRE-KICK NBC 7.04 7.20 7.21 2% 2% 94%
5 SAT NIGHT FTBL PRE-GAME ABC 1.10 1.13 1.14 4% 4% 75%
6 NBC Sunday Night Football NBC 9.48 9.84 9.85 4% 4% 97%
7 SAT NIGHT FOOTBALL ABC 2.15 2.22 2.24 4% 4% 78%
8 AMW: AMERICA FIGHTS BACK FOX 1.65 1.71 1.72 4% 4% 86%
9 MEDIUM CBS 0.92 0.96 0.99 8% 7% 57%
10 SMARTER THAN 5TH GRADER FOX 1.01 1.06 1.09 8% 7% 63%
11 CRASH COURSE ABC 1.40 1.43 1.52 9% 8% 25%
12 JAY LENO SHOW-FRI NBC 2.05 2.15 2.25 10% 9% 50%
13 20/20-FRI ABC 1.35 1.41 1.49 10% 9% 43%
14 SHAQ VS. ABC 1.63 1.72 1.80 10% 9% 53%
15 JAY LENO SHOW-WED NBC 3.28 3.49 3.64 11% 10% 58%
16 COPS FOX 1.32 1.37 1.47 11% 10% 33%
17 JAY LENO SHOW-THU NBC 2.54 2.75 2.84 12% 11% 70%
18 Dateline FRI NBC 1.66 1.74 1.88 13% 12% 36%
19 JAY LENO SHOW-TUE NBC 3.15 3.40 3.62 15% 13% 53%
20 MORE TO LOVE FOX 1.54 1.69 1.77 15% 13% 65%
21 48 Hours Mystery CBS 1.24 1.35 1.44 16% 14% 55%
22 AMERICA GOT TALENT-WED 9P NBC 3.08 3.46 3.65 19% 16% 67%
23 JAY LENO SHOW-MON NBC 4.75 5.28 5.65 19% 16% 59%
24 BEAUTIFUL LIFE CW 0.59 0.63 0.72 22% 18% 31%
25 SNL WKND UPDATE-PRIME NBC 1.74 1.96 2.14 23% 19% 55%

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (Sept 14-20):

Rank Programs Net 18-49 Live (rating) 18-49 Live+SD (rating) 18-49 Live+7 (rating) Increase From DVR Viewing % of All Viewing By DVR % of DVR Viewing On Airdate
1 90210 CW 0.86 1.18 1.52 77% 43% 48%
2 OFFICE NBC 2.97 4.11 5.23 76% 43% 50%
3 MELROSE PLACE CW 0.78 0.99 1.27 63% 39% 43%
4 SO YOU THINK CN DANCE-WED FOX 1.82 2.44 2.96 63% 39% 54%
5 Vampire Diaries CW 1.31 1.62 2.13 63% 38% 38%
6 Fringe FOX 2.43 2.98 3.95 63% 38% 36%
7 BONES FOX 2.49 3.09 3.85 55% 35% 44%
8 Glee FOX 2.57 3.16 3.88 51% 34% 45%
9 Gossip Girl CW 1.11 1.36 1.67 50% 34% 45%
10 COMMUNITY NBC 3.00 3.78 4.47 49% 33% 53%
11 AMERICA'S Top Model 7 CW 1.14 1.37 1.66 46% 31% 44%
12 Supernatural CW 1.05 1.24 1.50 43% 30% 42%
13 PARKS AND RECREATION NBC 1.77 2.10 2.48 40% 29% 46%
14 One Tree Hill CW 0.97 1.17 1.35 39% 28% 53%
15 Big Brother 11-TUE CBS 2.29 2.84 3.14 37% 27% 65%
16 Biggest Loser 8 NBC 3.20 3.85 4.33 35% 26% 58%
17 Wipeout ABC 1.99 2.16 2.46 24% 19% 36%
18 SNL WKND UPDATE-PRIME NBC 1.74 1.96 2.14 23% 19% 55%
19 BEAUTIFUL LIFE CW 0.59 0.63 0.72 22% 18% 31%
20 JAY LENO SHOW-MON NBC 4.75 5.28 5.65 19% 16% 59%
21 AMERICA GOT TALENT-WED 9P NBC 3.08 3.46 3.65 19% 16% 67%
22 48 Hours Mystery CBS 1.24 1.35 1.44 16% 14% 55%
23 MORE TO LOVE FOX 1.54 1.69 1.77 15% 13% 65%
24 JAY LENO SHOW-TUE NBC 3.15 3.40 3.62 15% 13% 53%
25 Dateline FRI NBC 1.66 1.74 1.88 13% 12% 36%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the % of increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Largest DVR Audiences for Broadcast TV Shows (Sept 14-20):

Rank Programs Net Persons Live (000s) Persons Live+SD (000s) Persons Live+7 (000s) Same Day DVR Viewers (000s) Total DVR Viewers (000s) % of All Viewing By DVR % of DVR Viewing On Airdate
1 OFFICE NBC 6,370 8,228 10,104 1,858 3,734 37.0% 49.8%
2 Fringe FOX 6,728 7,821 9,961 1,093 3,233 32.5% 33.8%
3 BONES FOX 9,000 10,366 12,225 1,366 3,225 26.4% 42.4%
4 COMMUNITY NBC 6,527 7,899 9,168 1,372 2,641 28.8% 52.0%
5 Glee FOX 5,604 6,705 8,069 1,101 2,465 30.5% 44.7%
6 SO YOU THINK CN DANCE-WED FOX 4,499 5,690 6,828 1,191 2,329 34.1% 51.1%
7 JAY LENO SHOW-MON NBC 17,323 18,455 19,445 1,132 2,122 10.9% 53.3%
8 Biggest Loser 8 NBC 8,833 9,905 10,824 1,072 1,991 18.4% 53.8%
9 Big Brother 11-TUE CBS 6,718 7,790 8,421 1,072 1,703 20.2% 62.9%
10 Vampire Diaries CW 3,236 3,777 4,705 541 1,469 31.2% 36.8%
11 AMERICA GOT TALENT-WED 9P NBC 14,735 15,793 16,204 1,058 1,469 9.1% 72.0%
12 PARKS AND RECREATION NBC 4,324 4,895 5,540 571 1,216 21.9% 47.0%
13 90210 CW 1,798 2,325 2,892 527 1,094 37.8% 48.2%
14 JAY LENO SHOW-TUE NBC 10,569 11,095 11,635 526 1,066 9.2% 49.3%
15 Wipeout ABC 5,740 6,073 6,750 333 1,010 15.0% 33.0%
16 JAY LENO SHOW-WED NBC 12,916 13,368 13,845 452 929 6.7% 48.7%
17 Gossip Girl-MON CW 2,178 2,555 3,094 377 916 29.6% 41.2%
18 AMERICA'S Top Model 7 CW 2,394 2,793 3,279 399 885 27.0% 45.1%
19 JAY LENO SHOW-THU NBC 8,326 8,826 9,137 500 811 8.9% 61.7%
20 NBC Sunday Night Football NBC 24,049 24,818 24,857 769 808 3.3% 95.2%
21 Supernatural CW 2,436 2,797 3,232 361 796 24.6% 45.4%
22 MELROSE PLACE CW 1,494 1,813 2,280 319 786 34.5% 40.6%
23 One Tree Hill-MON CW 2,159 2,459 2,838 300 679 23.9% 44.2%
24 SNL WKND UPDATE-PRIME NBC 5,099 5,469 5,778 370 679 11.8% 54.5%
25 JAY LENO SHOW-FRI NBC 7,350 7,599 7,915 249 565 7.1% 44.1%

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The Largest DVR Audiences ranks which of the top broadcast shows [by Live+7 viewers] had the largest number average viewers by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
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Greatest % Of DVR Viewing for Broadcast TV Shows (Sept 14-20):

Rank Programs Net Persons Live (000s) Persons Live+SD (000s) Persons Live+7 (000s) Same Day DVR Viewers (000s) Total DVR Viewers (000s) % of All Viewing By DVR % of DVR Viewing On Airdate
1 90210 CW 1,798 2,325 2,892 527 1,094 37.8% 48.2%
2 OFFICE NBC 6,370 8,228 10,104 1,858 3,734 37.0% 49.8%
3 MELROSE PLACE CW 1,494 1,813 2,280 319 786 34.5% 40.6%
4 SO YOU THINK CN DANCE-WED FOX 4,499 5,690 6,828 1,191 2,329 34.1% 51.1%
5 Fringe FOX 6,728 7,821 9,961 1,093 3,233 32.5% 33.8%
6 Vampire Diaries CW 3,236 3,777 4,705 541 1,469 31.2% 36.8%
7 Glee FOX 5,604 6,705 8,069 1,101 2,465 30.5% 44.7%
8 Gossip Girl-MON CW 2,178 2,555 3,094 377 916 29.6% 41.2%
9 COMMUNITY NBC 6,527 7,899 9,168 1,372 2,641 28.8% 52.0%
10 AMERICA'S Top Model 7 CW 2,394 2,793 3,279 399 885 27.0% 45.1%
11 BONES FOX 9,000 10,366 12,225 1,366 3,225 26.4% 42.4%
12 Supernatural CW 2,436 2,797 3,232 361 796 24.6% 45.4%
13 One Tree Hill-MON CW 2,159 2,459 2,838 300 679 23.9% 44.2%
14 PARKS AND RECREATION NBC 4,324 4,895 5,540 571 1,216 21.9% 47.0%
15 Big Brother 11-TUE CBS 6,718 7,790 8,421 1,072 1,703 20.2% 62.9%
16 Biggest Loser 8 NBC 8,833 9,905 10,824 1,072 1,991 18.4% 53.8%
17 Wipeout ABC 5,740 6,073 6,750 333 1,010 15.0% 33.0%
18 SNL WKND UPDATE-PRIME NBC 5,099 5,469 5,778 370 679 11.8% 54.5%
19 JAY LENO SHOW-MON NBC 17,323 18,455 19,445 1,132 2,122 10.9% 53.3%
20 JAY LENO SHOW-TUE NBC 10,569 11,095 11,635 526 1,066 9.2% 49.3%
21 AMERICA GOT TALENT-WED 9P NBC 14,735 15,793 16,204 1,058 1,469 9.1% 72.0%
22 JAY LENO SHOW-THU NBC 8,326 8,826 9,137 500 811 8.9% 61.7%
23 JAY LENO SHOW-FRI NBC 7,350 7,599 7,915 249 565 7.1% 44.1%
24 JAY LENO SHOW-WED NBC 12,916 13,368 13,845 452 929 6.7% 48.7%
25 NBC Sunday Night Football NBC 24,049 24,818 24,857 769 808 3.3% 95.2%

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The % of Total viewing by DVR table ranks which of the top broadcast shows [by Live+7 viewers] had thelargest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Same Day DVR Viewers - How many people watched the show on their DVRs prior to 3AM the day following the airdate,

DVR Viewers - How many people watched the show on their DVRs within 7 days following the airdate

% of All Viewing By DVR - Of the total viewing of that particular episode, what percentage was done via DVR.

% of DVR Viewing On Airdate - Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.

Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.

 
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