Hallmark Channel formalized its year-round programming efforts to tie-in with holidays, unveiling its marketing strategy of the "Hallmark Channel Holiday Countdown". Multichannel News has the details:
The countdown to a new year-round programming and marketing strategy has begun at Hallmark Channel.
Having already enacted these tactics at various points over the years, to particularly big effect around Christmas, the family-friendly network has formalized the "Hallmark Channel Holiday Countdown." The cross-platform push begins with "Countdown to Halloween" and continues with "Countdown to Thanksgiving," before culminating with a five-week long programming and marketing blitz of "Countdown to Christmas."
Additionally, Hallmark plans to bring attendant themed programming, whether original or acquired movies, specials and themed series, plus advertising packages, digital content and a presence in 3,200 Hallmark Gold Crown Stores to bear for countdowns saluting Valentine's Day, Memorial Day, Mother's Day, Father's Day and Fourth of July.