Comments on: TiVo examines TV viewership behavior based on political party affiliation

By: Robert Seidman

Robert Seidman — Tue, 06 Oct 2009 18:35:37 +0000

This pretty much means that its partisan ratio was the highest in the study, right?

That is my understanding of it.

By: Alejandro Sacasa

Alejandro Sacasa — Tue, 06 Oct 2009 18:32:50 +0000

I think it is surprising that Issues with Jane Velez-Mitchell on HLN ranked highest among the Republicans. Also surprising to me is that The CBS Morning News ranked higher in the index than any other news program. This pretty much means that its partisan ratio was the highest in the study, right?

By: Don

Don — Mon, 05 Oct 2009 21:14:05 +0000

One time I read in a issue of TV Guide that Democrats liked the Sci-Fantsey mini series Tin Man, while the Republicans went with UK Sci-Fi Legend Doctor Who.

Well, Well

By: David D

David D — Mon, 05 Oct 2009 19:41:28 +0000

How large is the sample numbers? How does Tivo know you are Dem or Rep?

By: Kay Bradley

Kay Bradley — Mon, 05 Oct 2009 18:04:01 +0000

I thought the info was worthwhile. There are obviously different types of Democrats (Kathy G v. Leverage) just as there are different types of Republicans (crazy v. practical). But, … I do have to agree it missed a big opportunity in not showing what Independent or even “not registered” are watching. Then I would know if The Closer was just popular – or if it appeals to the more extreme political viewer.

By: Burn-E

Burn-E — Mon, 05 Oct 2009 17:09:13 +0000

More Republicans AND Democrats watch The Closer and Raising the Bar than apparently undecideds in the general population. I guess that’s an efficient place to run non-partisan issue ads.

They show the best bang-for-the-buck in ads so it is useful info.

By: Patrick

Patrick — Mon, 05 Oct 2009 16:59:19 +0000

Of course, what politicians running in a general election also want to see are the top-ranked shows among Independents – i.e., those who are most likely to be up for grabs in an election and therefore worth advertising to.

And a very smart campaign should run one kind of ad on Kathy Griffin (I didn’t realize she was pulling a 4.2 in the demo, go Kathy!) and another on Army Wives…

By: Vid-Biz: Jinni, Anne Frank, TiVo

Vid-Biz: Jinni, Anne Frank, TiVo — Mon, 05 Oct 2009 16:40:56 +0000

[...] TiVo Data Breaks Down TV Watching by Political Party; during July, Deadliest Catch was tops for Republicans, while Democrats preferred Saving Grace. (TV by the Numbers) [...]

By: Joseph

Joseph — Mon, 05 Oct 2009 16:35:43 +0000

“democrats watch Kathy Griffin, this might prove something…”

But Republicans loved Wipeout, so it all sorta evens out in the taste category.

I don’t think this study “blows”; it really makes its point that Tivo’s data can help you reach target audiences that Nielson’s data can’t.

By: Adam

Adam — Mon, 05 Oct 2009 15:57:02 +0000

Was it too much to ask for a side-by-side comparison of Democrat vs. Republican viewers for a specific show? This “study” blows.

By: Joe Jackson

Joe Jackson — Mon, 05 Oct 2009 15:24:07 +0000

Mental? Republican like Mental? I thought they just were Mental. WTF Democrats are watching Kathy Griffin, apparently they are the Mental ones

By: fred

fred — Mon, 05 Oct 2009 15:22:56 +0000

this chart is difficult for me to understand…so if you could help me out

olbermann seems to have ratings very close to orielly so does that mean orielly has more independent viewers?

By: J.R. Herbaugh

J.R. Herbaugh — Mon, 05 Oct 2009 15:22:22 +0000

’90210′ TOPS AMONG FEMALES 18-25 WHO PLAN TO PURCHASE BEDROOM FURNITURE

By: johnthemon

johnthemon — Mon, 05 Oct 2009 14:55:03 +0000

democrats watch Kathy Griffin, this might prove something…

By: VA

VA — Mon, 05 Oct 2009 14:44:53 +0000

Gotta love Laura San Giacomo on Saving Grave.

By: Julia

Julia — Mon, 05 Oct 2009 14:40:09 +0000

Wow. You’d think they would do something about that.

By: Robert Seidman

Robert Seidman — Mon, 05 Oct 2009 14:33:48 +0000

the tables were very wide. I took the block quoting out too, so everything fits now, but I’m not sure the tables are much easier to read squished than they are when they run across the page! I couldn’t find a PDF — what I saw in e-mail is MUCH easier to read and even the version above is easier to read than what’s on TiVo’s site…

http://tivo.mediaroom.com/index.php?s=43&item=413

By: Julia

Julia — Mon, 05 Oct 2009 14:28:34 +0000

Formatting doesn’t work.

Edit: Well, I guess that’s a bit better.