Castle drops to a 2.2 adults 18-49 rating in final numbers

Categories: Network TV Press Releases

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October 6th, 2009

castle

Pretty steep adjustment, but between DWTS overrun and Brett Favre vs. his old team on the ABC affiliates in Milwaukee, Minneapolis and Green Bay,  Castle wound up going from a 3.0 in the overnights to a 2.2 in the final numbers.  Sorry Castle fans...

Here's the updated release from ABC:

ABC Outdelivers CBS by 2.8 Million Viewers

Monday’s Most-Watched Entertainment Telecast,

ABC’s “DWTS” Betters Fox’s “Lie To Me” and NBC’s “Trauma” at 9pm in Adults 18-49

Castle” Tops NBC’s “Jay Leno” in Viewers and Adults 18-49 by its

Largest Margins Yet, While Hitting Season Highs in Adults 18-34 and Women 18-34

Monday Night (8:00-11:00 p.m.)

ABC topped CBS for the 2nd week in a row, outperforming its broadcast rival by 2.8 million viewers (14.1 million vs. 11.3 million).

Dancing with the Stars” (8:00-10:02 p.m.)

The most-watched entertainment show (16.4 million) of the evening, “DWTS” saw its audience increase in Total Viewers (16.1 million to 16.6 million) and Adults 18-49 (3.4/8 to 3.6/8) from its first hour to its second hour.  In fact, among Adults 18-49 from 9:00 – 10:00 p.m., “DWTS” bettered Fox’s “Lie To Me” by 16% (3.1/7) and NBC’s “Trauma” by 112% (1.7/4).

  • “DWTS” won its 2-hour time period for the 2nd week in a row among Women 18-49 (5.0/12) and Women 25-54 (6.4/14).

Castle” (10:02-11:00 p.m.)

ABC’s “Castle” towered over NBC’s “Jay Leno” by its largest margin yet, beating the NBC program by 4.7 million viewers (9.2 million vs. 4.5 million) and by 47% in Adults 18-49 (2.2/6 vs. 1.5/4).

  • “Castle” hit season highs among Adults 18-34 (1.7/5) and Women 18-34 (2.2/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 27% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National, Live + Same Day Program Ratings), 10/5/09.

 
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