I confess I liked the headline a bit...
You can see more about the live plus seven numbers for the week ending September 20 (including the first week of THE JAY LENO SHOW), but here's the release from the CW:
LIVE-PLUS-7 IS HEAVEN FOR CW
90210 Nearly Doubles Target Women 18-34 Audience in Latest DVR Data
MELROSE PLACE and THE VAMPIRE DIARIES Also Show Remarkable Ratings Growth in Live-Plus-7 For Week Ending September 20, 2009
Network Scores Largest Percentage Gains of Any Network
Across All Key Demographics and Total Viewers
CW DVR Playback Jumps Year To Year In Key Demos
October 6, 2009 (Burbank, CA) – The CW Network saw more ratings growth on a percentage basis than any broadcast network from Live-Plus-7 Day DVR viewing for the week ending September 20, 2009 according to Nielsen live-plus 7 day ratings vs. live only viewing.
On Tuesday, September 15, 90210 nearly doubled its audience with a 93% in women 18-34 (1.59rtg v. 3.07rtg), 86% in adults 18-34 (1.09rtg v. 2.03rtg) and 61% in total viewers (1.8M v. 2.9M). MELROSE PLACE gained an impressive 79% in women 18-34 (1.39rtg v. 2.49rtg), 74% in adults 18-34 (.94rtg v. 1.64rtg) and 53% in total viewers (1.5M v. 2.3M).
On Wednesday September 16, AMERICA’S NEXT TOP MODEL added 64% in women 18-34 (1.91rtg v. 3.13rtg), 55% in adults 18-34 (1.29rtg v. 2.0rtg) and 37% in total viewers (2.4M v. 3.3M).
On September 16, The CW’s new Thursday also showed major ratings gains with Live-Plus 7 DVR data. Freshman smash THE VAMPIRE DIARIES soared to a 76% increase in women 18-34 (1.98rtg v. 3.49rtg), 74% in adults 18-34 (1.37rtg v. 2.38rtg) and 45 in total viewers (3.2M v 4.7M).
Led by 90210, MELROSE PLACE and freshman hit THE VAMPIRE DIARIES, The CW saw the largest primetime viewership increases (for regularly scheduled original programs) of any network in target demographics of women 18-34 (59%, 1.78rtg v. 2.83rtg), adults 18-34 (57%, 1.19rtg v. 1.87rtg) and total viewers (40%, 2.1M v. 3M).