I confess I liked the headline a bit...
You can see more about the live plus seven numbers for the week ending September 20 (including the first week of THE JAY LENO SHOW), but here's the release from the CW:
LIVE-PLUS-7 IS HEAVEN FOR CW
90210 Nearly Doubles Target Women 18-34 Audience in Latest DVR Data
MELROSE PLACE and THE Vampire Diaries Also Show Remarkable Ratings Growth in Live-Plus-7 For Week Ending September 20, 2009
Network Scores Largest Percentage Gains of Any Network
Across All Key Demographics and Total Viewers
CW DVR Playback Jumps Year To Year In Key Demos
October 6, 2009 (Burbank, CA) – The CW Network saw more ratings growth on a percentage basis than any broadcast network from Live-Plus-7 Day DVR viewing for the week ending September 20, 2009 according to Nielsen live-plus 7 day ratings vs. live only viewing.
On Tuesday, September 15, 90210 nearly doubled its audience with a 93% in women 18-34 (1.59rtg v. 3.07rtg), 86% in adults 18-34 (1.09rtg v. 2.03rtg) and 61% in total viewers (1.8M v. 2.9M). MELROSE PLACE gained an impressive 79% in women 18-34 (1.39rtg v. 2.49rtg), 74% in adults 18-34 (.94rtg v. 1.64rtg) and 53% in total viewers (1.5M v. 2.3M).
On Wednesday September 16, AMERICA’S Next Top Model added 64% in women 18-34 (1.91rtg v. 3.13rtg), 55% in adults 18-34 (1.29rtg v. 2.0rtg) and 37% in total viewers (2.4M v. 3.3M).
On September 16, The CW’s new Thursday also showed major ratings gains with Live-Plus 7 DVR data. Freshman Smash THE Vampire Diaries soared to a 76% increase in women 18-34 (1.98rtg v. 3.49rtg), 74% in adults 18-34 (1.37rtg v. 2.38rtg) and 45 in total viewers (3.2M v 4.7M).
Led by 90210, MELROSE PLACE and freshman hit THE Vampire Diaries, The CW saw the largest primetime viewership increases (for regularly scheduled original programs) of any network in target demographics of women 18-34 (59%, 1.78rtg v. 2.83rtg), adults 18-34 (57%, 1.19rtg v. 1.87rtg) and total viewers (40%, 2.1M v. 3M).
Wow, guess this is good news for them. Is this worth anything anyway?
This is great news for the CW.
rob, I agree somewhat. It’s news.
Am I misunderstanding or does this just mean that everybody would rather record than watch the shows when they are on?
Jesse, no. But between 28-43 percent of these shows’ viewing is coming via DVR, either on the same nights the show airs (often mere minutes after they begin) or up to a week later.
So about 1/2 of their viewership doesn’t watch it during broadcast. LOL Interesting fact but I guess it helps their numbers and that’s whats important for the shows.
A secondary network. “I’ll get around to it when I feel like it…”
That’s just my impression, and that CW title isn’t quite as tacky as the last.
…These are people who tape the shows b/c they are embarrassed watching these bratty pre-adult shows live when others are around…the CW knows this – that’s why the campaign of “Shows to Talk, Text, E-mail about” slogan is pushed so much – Gossip Girl, One Tree Hill, Melrose Place, 90210 Beautiful Life are all the same just different faces…the Vampire Diaries are too but with Vampires…Smallville has heroes in the show which have some integrity,honor and respect at times – unless Red Krytonite is involved which has been pretty much played out or a one time Villian comes to town – Smallville is the only thing keeping me on the CW – When Smallville ends so does the life of the CW…at least…for me.
^ So true!
I’m embarrassed to admit that I actually watch some of these shows, so I just download or record them.
The CW is the GUILTY PLEASURE network.
XRG..SV has honor and integrity lol too bad its a terrible show..and yes ive seen it..have u seen all the shows you are labeling “the same”?i only watch OTH and VD regularly but they are nothin like those other four cw shows aside from being targeted at the same audience..
All this spin is making me a little dizzy. :p
I like the title as well, in a way it reminded me of 7th Heaven haha. All of the PR I’ve read here, the ones from The CW are always a standout haha