Melrose Place: Prepare For The Privileged-esque PR Voodoo
Our Renew / Cancel Index predicts potential renewal or cancellation for scripted broadcast primetime shows for the 2010-11 season (results through October 4, 2009):
- Likely To Be Canceled By May, 2010
- Some Danger Of Being Canceled By May, 2010
- Likely to Be Renewed For The 2010-11 Season
|Program||Renew/ Cancel Index|
|The Beautiful Life: TBL||0.49*|
|One Tree Hill||1.10|
Now that The Beautiful Life is gone, Melrose Place is the only remaining poor performing scripted show for the CW that the network seems to want to try and save (like Privileged last season). There were lots of “Privileged isn’t dead yet!” sorts of headlines in the spring that I warned fans to ignore before it was finally cancelled. Look for the same with Melrose Place this season as the CW PR team does that voodoo that they do so well.
*I have frozen The Beautiful Life’s Index at its value the week of cancellation.
This is a breakdown of CW scripted shows and their renewal and cancellation prospects. Here are links to the other networks:
The Renew/Cancel Index is a show’s Season To Date adults 18-49 rating divided by its network’s Season to Date average 18-49 rating. If a show’s season to date 18-49 ratings average equalled its network’s 18-49 average, the show would have an Index of 1.00. Without special factors, scripted shows that were more than 10% below their network’s average are typically canceled by the end of the broadcast primetime season.
Factors that could cause a show to be renewed with well below average index:
- (F) -Fridays: Shows airing on Friday’s have been renewed with significantly lower than average Indexes.
- (S) – Syndication: Shows nearing syndication (66-88 episodes), often have economic factors that trump ratings leading to renewal.
- (T) – Third Party: Shows that have a portion of their cost underwritten by a 3rd party can be renewed with substantially lower ratings.
Factors that could cause a show to be cancelled with an above average index:
- (p) – Plum timeslot: Shows in plum time slots with average or slightly above average ratings have been cancelled.
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved. All ratings used are Live+Same Day viewing.